Switch kit
Switch kit wins a named rival’s Customers with versus Pages, an importer, a switching Offer, rival-term Ads and outbound to its users.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
| Monthly spend | Yields |
|---|---|
| $0 | Versus and alternatives Pages, the importer, a switching Offer and outbound to Organizations that run the rival. |
| $1,000 | Adds one month of rival-term search Ads under each venue’s trademark policy. |
How it runs
The Studio rolls it out to one cohort at a time: startups past the Proof gate with a searched alternative.
Processes
Runs as Content marketing, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Play-sourced Customers |
| Motions | b2b, b2c, b2d |
| Venues | Google Search, Bing, ChatGPT, Perplexity, G2, Capterra |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | An importer offered beside the versus Page wins more of a rival’s Customers than the versus Page alone. |
| Measure | Play-sourced Customers over 30d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling form software targets a rival whose export format is public. Its versus Page offers a one-click importer and three free months, and 60 of the rival's users switch in a quarter.