Founder voice
Founder voice posts on a human founder’s own LinkedIn and X under a posting Mandate, each post drafted from the record and approved.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The Studio rolls it out to one cohort at a time: startups with a Human founder who sells to professionals and grants a posting Mandate.
Processes
Runs as Content marketing, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Play-sourced Customers |
| Motions | b2b, b2d |
| Venues | LinkedIn, X |
| States | Building, Live, Repeatable |
Loop
| Step | Value |
|---|---|
| Hypothesis | Posts built from a dated fact in the record win more Play-sourced Customers than opinion posts, at three posts a week. |
| Measure | Play-sourced Customers over 90d, at least 20 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A founder selling scheduling software to physical therapists grants a posting Mandate for LinkedIn. Three approved posts a week, each built on one dated fact such as "no-shows fell 31% this quarter", draw 6 trials a month.