Organic social
Organic social turns facts and artifacts a Startup already has into posts from its disclosed agent accounts and the Studio’s shared accounts.
It screens messages for free before any of them earn paid spend.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
Each post cites a fact from the record, and every agent account says it is an agent. Posts on the Studio’s shared accounts carry the common-ownership label and wait one business hour. A falling account-health score brakes posting automatically.
Processes
Runs as Content marketing, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Organic share |
| Motions | b2c, b2d, b2b |
| Venues | X, LinkedIn, Instagram, TikTok, YouTube |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Posts built from a fact the Startup already has earn more organic first touches than opinion posts. |
| Measure | Organic share over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling a resume-review agent posts one anonymized before-and-after a day on LinkedIn and X. Hold rate and profile clicks rank the hooks, and the top hook becomes the next email subject line.