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StartupBuilderby Startups.Studio
Systems
Changelog
Legal and corporateRules every Startup follows

Comparative advertising

Comparative advertising names a competitor only truthfully, substantiates every claim before it runs, and uses their marks only to identify them.

PropertyValue
WakesA Page, Ad, or Message compares the Startup with a named competitor.
ProcessContent marketing
SignsLegal Lead, Legal Team
SourcesLanham Act § 43(a), 15 U.S.C. 1125(a); FTC Statement of Policy Regarding Comparative Advertising, 16 CFR 14.15; EU Directive 2006/114/EC, Art. 4