Every System · StartupBuilder

Each System a Startup inherits, in one table; Systems groups them by job. A System that holds no records of its own runs Verbs on records another System holds.

System	Group	Records, or the Verbs it runs	Accountable	Status
Sites	Moves to Products	Site, Page, Domain, Theme, Portal	Designer	Live
Data editor	Moves to Code	Collection	Engineering Lead	Beta
Customer access	Customers and identity	Tenant, Permission, SSO Connection, Member Directory	Security Engineer	Live
Goals	Moves to Business	Goal, Key Result, Decision	Strategist	Beta
Discovery	Moves to Business	Interview, Problem, Evidence, ICP, Persona, Story	Researcher	Live
CRM	Sales	Contact, Organization, Lead, Deal, Customer	Sales Lead	Live
Prospecting	Sales	Prospect	Prospector	Beta
Quotes	Sales	Quote	Sales Engineer	Beta
Billing	Finance	Order, Subscription, Invoice, Meter, Entitlement, Dispute, Credit Grant, Offer, Price, Coupon, Payment Source	Billing Specialist	Live
Commerce	Commerce and fulfillment	Order	Operations Lead	Beta
Waitlists	Marketing	Waitlist	Marketing Lead	Live
Referrals	Marketing	Referral, Partner, Commission	Partner Manager	Beta
Product analytics	Data and insights	Visitor, Visit, Metric, Acquisition, Recording, Audience	Analyst	Live
Experiments	Data and insights	Experiment, Hypothesis, Variant, Exposure, Readout	Analyst	Beta
CMS	Marketing	Content, Template	Content Lead	Live
Forms	Marketing	Form	Marketing Lead	Live
Sequences	Marketing	Sequence, Funnel	Marketing Lead	Beta
Ads	Marketing	Ad, Campaign, Audience	Marketing Lead	Beta
Social	Marketing	Handle, Post	Content Lead	Beta
SEO	Marketing	Keyword	Content Lead	Beta
Webinars	Marketing	Gathering, Registration	Marketing Lead	Beta
Reviews	Marketing	Review	Marketing Lead	Beta
Support	Support	Conversation	Customer Lead	Live
Knowledge base	Support	Runs Content.list, Content.draft, Content.publish	Customer Lead	Beta
Surveys	Data and insights	Survey	Success Manager	Live
Success	Support	Renewal	Success Manager	Beta
Scheduling	Sales	Meeting	Customer Lead	Beta
Projects	Moves to Code	Project, Issue, Comment	Product Lead	Beta
Product planning	Moves to Code	Runs Issue.list, Problem.rank	Product Lead	Beta
Changelog	Moves to Code	Runs Content.publish	Product Lead	Live
Repositories	Moves to Code	Change, Version	Engineering Lead	Live
Flags	Data and insights	Flag	Engineering Lead	Beta
Monitoring	Moves to Code	Monitor, Incident	Reliability Engineer	Beta
Evals	Moves to Agents	Evaluator	Quality Lead	Beta
Mailboxes	Communications	Mailbox, Message, Suppression	Customer Lead	Beta
Discussions	Moves to Agents	Channel, Thread	Operations Lead	Beta
Notices	Communications	Message, Channel	Customer Lead	Beta
Phone	Communications	Channel, Message, Recording	Customer Lead	Beta
Status pages	Support	Incident	Operations Lead	Beta
Reports	Finance	Dashboard	Operations Lead	Live
Files	Moves to Code	File	Operations Lead	Live
Documents	Moves to Code	Document	Product Lead	Beta
Trust and safety	Trust and governance	Runs Order.screen, Party.screen, Dispute.answer	Risk Analyst	Beta
Media production	Marketing	Video	Content Lead	Beta
Ledger	Finance	Entry, Period, Policy, Cost, Statement, Budget	Finance Lead	Beta
Spend management	Finance	Bill, Card	Finance Lead	Beta
Treasury	Finance	Transaction, Forecast, Account	Treasurer	Beta
Tax	Finance	Credential	Finance Lead	Beta
Equity	Legal and corporate	Share, Instrument, Holder	Founder	Beta
Agreements	Legal and corporate	Agreement, Party	Contracts Manager	Beta
Privacy	Customers and identity	Purpose, Consent	Privacy Officer	Beta
Compliance	Trust and governance	Control, Criterion, Proof, Audit, Risk	Compliance Officer	Beta
Intellectual property	Legal and corporate	Brand, Domain, Handle	Legal Lead	Beta
Corporate records	Legal and corporate	Company	Legal Lead	Beta
Workforce	People	Worker, Human, Agent, Role, Team, Skill	People Lead	Live
Hiring	People	Opening, Candidate	Recruiter	Beta
Pay runs	People	Worker, Transaction, Pay Run	Payroll Specialist	Beta
Work queue	Moves to Agents	Task, Approval, Mandate, Limit	Operations Lead	Live
Supplier onboarding	Commerce and fulfillment	Supplier	Supply Manager	Beta
Credentialing	Commerce and fulfillment	Credential, Reserved Act, Attestation	Compliance Officer	Beta
Dispatch	Commerce and fulfillment	Task, Supplier	Supply Manager	Beta
Earnings	Finance	Runs Human.remit, Human.hold, Human.release, Company.submit	Treasurer	Beta
Datasets	Data and insights	Dataset, Source	Integration Engineer	Beta
Listings	Commerce and fulfillment	Collection, Party	Operations Lead	Beta
Matchmaking	Commerce and fulfillment	Offer, Order, Supplier	Delivery Manager	Beta
Service delivery	Commerce and fulfillment	Outcome Contract	Delivery Manager	Beta