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Endorsements

Endorsements bans fake or bought reviews and requires every Referral payment, insider review, and sibling recommendation to disclose its connection.

PropertyValue
WakesA Startup asks for a review, shows a testimonial, pays a creator or affiliate, or recommends a sibling Startup.
ProcessContent marketing
SignsCompliance Officer, Legal Team
SourcesFTC Rule on the Use of Consumer Reviews and Testimonials, 16 CFR 465; FTC Endorsement Guides, 16 CFR 255; FTC Act s. 5