Endorsements
Endorsements bans fake or bought reviews and requires every Referral payment, insider review, and sibling recommendation to disclose its connection.
| Property | Value |
|---|---|
| Wakes | A Startup asks for a review, shows a testimonial, pays a creator or affiliate, or recommends a sibling Startup. |
| Process | Content marketing |
| Signs | Compliance Officer, Legal Team |
| Sources | FTC Rule on the Use of Consumer Reviews and Testimonials, 16 CFR 465; FTC Endorsement Guides, 16 CFR 255; FTC Act s. 5 |