One Person, many Startups
Family rules for sibling Startups that reach the same person, with one identity, one opt-out, one monthly limit on promotion, one Thread, and honest labels.
A Studio runs many Startups, and one Person can meet several of them. Family rules make the siblings treat that Person as one courteous company would.
One identity, many views
Siblings are Startups held by the same Company. A Person has one identity across every Startup, and each Startup knows that Person as its own Contact.
A Contact records where it came from: the form, Order, list or referral, and the rights that came with it. A sibling sees a Contact only when the Person gave Consent to that sharing, or already buys from that sibling as a Customer.
The rules
| Rule | What it means |
|---|---|
| One opt-out | Opting out of one sibling's promotion stops promotion from every sibling within the hour |
| One monthly limit | Each Person receives at most a set number of promotional Messages a month from all siblings together |
| One Thread | Replies and support from every sibling land in one Thread per Person |
| Honest labels | A sibling recommending another says that both share an owner |
| Linked only with Consent | Contacts join across siblings only when the Person agrees |
| Recorded origin | Every Contact keeps where it came from and what it allows |
How the rules run
Before any promotional send, a Guard reads three records. They are the Company's Suppression list, the Person's count across siblings this month, and the Consent for the Message's Purpose. Any failure stops the send.
Portfolio distribution picks which sibling Offer, if any, a Person sees next. Siblings never compete for the same inbox.
Receipts, sign-in links and delivery updates carry no promotion. They reach a Person who opted out, because the law treats them as part of the purchase.
Example
A wedding photographer buys a contract-template pack from one sibling and a client-gallery app from another. At nine one morning, she opts out of the gallery app's newsletter. By ten, no sibling sends her promotion, and both still send her receipts.
Next
- Acceptable use: the conduct every agent follows.
- Customer guarantees: what every Customer is owed.