Building
Building is the state of a Startup whose Agents build its Brand, Products, Offers, site, API, and MCP server from its template.
Building is the state of a Startup whose Agents build its Brand, Products, Offers, Site, API and MCP server from its template. Selling starts here: its number counts outside buyers who commit by deposit, pre-order or paid pilot.
Entry checks
| Check | Id | Kind | Passes when |
|---|---|---|---|
| Template chosen | building-template | registry | The Startup names its Startup Template, and every inherited default resolves. |
| Problem stated | building-problem | registry | The Startup states the problem, the workarounds Customers use today, and why now. |
| Brand named | building-brand | registry | The Brand has a name, a voice, a logo, and a theme. |
| Products declared | building-products | registry | Every Product names its kind: data, software, agent, or service. |
| Three slots at Commitment | building-slots | grade | The customer, problem and switch slots each hold Commitment Evidence from outside people. Slots customer, problem, switch at Commitment or stronger, outside Evidence only. |
One metric that matters
Committed ICP members: Committed ICP members counts distinct outside ICP members whose Evidence on the Problem is commitment-grade or behavior-grade.
Builders at work
Roles on duty
Workflows that wake
| Workflow | Runs | Team |
|---|---|---|
| Close the loop | on Change.merged | Product Team |
| Design first run | on Offer.published | Product Team |
| Compile the demand kit | on Startup.advanced | Marketing Team |