b2b
b2b is the Motion where a business buys the Offer and its people or Agents use it.
A person signs for the business, so contracts, seats, and invoicing lead.
Adds
| Kind | Item | From |
|---|---|---|
| Buyer | A business, through the person who signs for it. | This Motion |
| Demand Play | Answer engine optimization | This Motion |
| Demand Play | Programmatic SEO | This Motion |
| Demand Play | Editorial SEO | This Motion |
| Demand Play | Paid search | This Motion |
| Demand Play | Paid social | This Motion |
| Demand Play | Retargeting | This Motion |
| Demand Play | Sponsorships | This Motion |
| Demand Play | Organic social | This Motion |
| Demand Play | Community answers | This Motion |
| Demand Play | Cold email | This Motion |
| Demand Play | LinkedIn outbound | This Motion |
| Demand Play | Outbound calling | This Motion |
| Demand Play | Integration partners | This Motion |
| Demand Play | Marketplace listings | This Motion |
| Demand Play | Directory listings | This Motion |
| Demand Play | Category hubs | This Motion |
| Demand Play | Customer referrals | This Motion |
| Demand Play | Commission partners | This Motion |
| Demand Play | Data stories | This Motion |
| Demand Play | Events and webinars | This Motion |
| Demand Play | Owned newsletter | This Motion |
| Demand Play | Product-led growth | This Motion |
| Demand Play | House ads | This Motion |
| Demand Play | Portfolio cross-sell | This Motion |
| Demand Play | Engagement bridge | This Motion |
| Demand Play | Video ladder | This Motion |
| Demand Play | Promote winners | This Motion |
| Demand Play | Reserve drop | This Motion |
| Demand Play | Creator probe | This Motion |
| Demand Play | Creator partnership | This Motion |
| Demand Play | Free tools | This Motion |
| Demand Play | Lead nurture | This Motion |
| Demand Play | Made with | This Motion |
| Demand Play | Review requests | This Motion |
| Demand Play | Switch kit | This Motion |
| Demand Play | Buying committee | This Motion |
| Demand Play | Category kit | This Motion |
| Demand Play | Founder voice | This Motion |
| Demand Play | Launch week | This Motion |
| Demand Play | Positioning tournament | This Motion |
Wakes
None.
Staffing
None.
Floor
None.
Controls
None.
Builders
None.
Next
- Autonomous agent business
- Agent-run services firm
- Managed service firm
- Solo SaaS
- Autonomous directory
- Founder-led marketplace
Example
A Startup sells a tool that answers security questionnaires for software vendors. Its Sales Lead Agent books demos through LinkedIn outbound. A vendor's head of security signs an annual order, and twelve staff get seats.