Ads
Ads places paid and house Ads for Offers to Audiences within Campaign budgets and attributes the conversions they earn.
Ads runs paid and house placements for a Startup’s Offers, each Campaign reaching its Audiences within budget. Each conversion is credited to the Ad that earned it, and spend above a Limit waits for an Approval.
Summary
| Part | This System |
|---|---|
| Group | Marketing |
| Status | Beta: it works, and its Verbs may still change |
| Shelf | Front: offered from a Startup’s first days |
You can ask:
- “Spend $200 on ads this week”
- “Show ads to people who visited pricing”
- “Which ad brought in customers?”
- “Pause the ads that are not converting”
What you get
| Part | This System |
|---|---|
| Starts | On for every Startup at creation, with nothing to install. |
| Built from | Integrations, Payment rails, Event streams, Market data, Media |
Nouns it owns
| Noun | Definition |
|---|---|
| Ad | An Ad is one paid or house placement promoting an Offer to an Audience, in a format such as search, display, or video. |
| Campaign | A Campaign is a bounded effort toward a Goal, with a budget, a window, and the Ads or Messages it sends to Audiences. |
| Audience | An Audience is a saved query over Visitors, Leads, Prospects, or Customers, used to target Ads and Messages. |
Verbs
| Verb | Object | Approval | Event |
|---|---|---|---|
| Campaign.create | Campaign | None | Campaign.created |
| Campaign.update | Campaign | None | Campaign.updated |
| Ad.create | Ad | None | Ad.created |
| Audience.create | Audience | None | Audience.created |
Events
| Direction | Event | How |
|---|---|---|
| Emits | Campaign.created | By Campaign.create |
| Emits | Campaign.updated | By Campaign.update |
| Emits | Ad.created | By Ad.create |
| Emits | Audience.created | By Audience.create |
States
None.
Who operates it
| Part | This System |
|---|---|
| Accountable | Marketing Lead |
| Team | Marketing Team |
| Seat | A role agent holds it until a Human is seated. |
| Autonomy | supervised |
| Also calls its Verbs | Paid Media Manager |
Approvals and limits
None.
Processes that use it
None.
Rail underneath
None.
Views and dashboards
| View | Shows | Metrics |
|---|---|---|
| The Marketing Lead’s view | The Metrics its accountable Role answers for. | Play-sourced Customers, Fully loaded acquisition cost, Organic share, Referral share, Spam rate, Play payback |
Access
What each Access level may call here.
| Access level | May call |
|---|---|
owner | Every Verb (15) |
admin | Every Verb (15) |
member | Every Verb (15) |
viewer | Read only (6 of 15) |
Import and export
None.
Fees and pricing
Ad spend goes to each ad Venue at the Venue’s price, inside the Campaign budget, and posts to the Ledger as the Venue bills it.
Availability and limits
| Part | This System |
|---|---|
| Status | Beta: it works, and its Verbs may still change |
Compliance notes
Each Campaign spends within its budget and the Marketing Lead’s Limit; ad claims stay the founder’s.
Controls it carries:
Related Systems
Example
A Dataset API for legal research runs a $300 test on Google Search against 12 Keywords. Ads credits four paid signups to two of them, so the Marketing Lead Agent moves the budget to those two. House Ads on sibling Sites across the Portfolio reach the same buyers for free.