Social
Social publishes posts from a Startup’s own accounts on a calendar and collects the replies and mentions they draw.
Posts go out in the Brand voice, and each reply reaches the Role that answers it.
Summary
| Part | This System |
|---|---|
| Group | Marketing |
| Status | Beta: it works, and its Verbs may still change |
| Shelf | Front: offered from a Startup’s first days |
You can ask:
- “Post this on LinkedIn and X”
- “Plan next week’s posts”
- “Take that post down”
- “Connect our LinkedIn page”
What you get
| Part | This System |
|---|---|
| Starts | On for every Startup at creation, with nothing to install. |
| Built from | Integrations, Workflows, AI gateway, Market data, Media |
Nouns it owns
| Noun | Definition |
|---|---|
| Handle | A Handle is an account or name a Startup or Brand holds on an outside platform, bound to an Integration credential. |
| Post | A Post is something a Handle publishes, such as a thread or a short video, with the reach and replies it earns. |
Verbs
| Verb | Object | Approval | Event |
|---|---|---|---|
| Handle.connect | Handle | Asks first | Handle.connected |
| Post.schedule | Post | None | Post.scheduled |
| Post.publish | Post | Asks first; waits 1 business day | Post.published |
| Post.withdraw | Post | Asks first; waits 1 business day | Post.withdrawn |
Events
| Direction | Event | How |
|---|---|---|
| Emits | Handle.connected | By Handle.connect |
| Emits | Post.scheduled | By Post.schedule |
| Emits | Post.published | By Post.publish |
| Emits | Post.withdrawn | By Post.withdraw |
States
The lifecycle of a Post:
| State | Meaning | Moves to |
|---|---|---|
draft (first) | Written and not on its Handle’s calendar. | scheduled by Post.schedule; published by Post.publish |
scheduled | On its Handle’s calendar for publishAt. | published by Post.publish |
published | Live on its venue, earning reach and replies. | withdrawn by Post.withdraw |
withdrawn | Taken down from its venue, with its record, reach and replies kept. | None: it ends here. |
Who operates it
| Part | This System |
|---|---|
| Accountable | Content Lead |
| Team | Marketing Team |
| Seat | A role agent holds it until a Human is seated. |
| Autonomy | supervised |
| Also calls its Verbs | Communications Lead |
Approvals and limits
| Verb | Rule | Detail |
|---|---|---|
| Handle.connect | A person says yes first | None. |
| Post.publish | A person says yes first | Waits 1 business day |
| Post.withdraw | A person says yes first | Waits 1 business day |
Processes that use it
None.
Rail underneath
None.
Views and dashboards
| View | Shows | Metrics |
|---|---|---|
| The Content Lead’s view | The Metrics its accountable Role answers for. | Organic visits |
Access
What each Access level may call here.
| Access level | May call |
|---|---|
owner | Every Verb (12) |
admin | All but 2 of 12: Post.publish, Post.withdraw |
member | All but 2 of 12: Post.publish, Post.withdraw |
viewer | Read only (4 of 12) |
Import and export
None.
Fees and pricing
None.
Availability and limits
| Part | This System |
|---|---|
| Status | Beta: it works, and its Verbs may still change |
Compliance notes
Controls it carries:
Related Systems
- CMS
- Media production
- Ads
- Intellectual property: also holds Handle
Example
An Agent as a Service that drafts sales emails posts three short demos a week on LinkedIn and X. Social schedules them for the hours its buyers read. A reply asking about pricing becomes a Lead in CRM within the minute.