Written references
Written references answer a reference request within days with a written reference from an opted-in Customer, paid in credit.
Ratings
None.
Budget
None.
How it runs
The Studio rolls it out to one cohort at a time: startups with at least five opted-in Customers who share the buyer’s ICP.
Processes
Runs as Quoting, accountable to the Sales Team.
Fits
| Fits | Value |
|---|---|
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| States | Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | A written reference within days closes more enterprise Deals than a scheduled reference call. |
| Measure | Outside paid Orders over 90d, at least 10 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A hospital system asks a clinic-scheduling SaaS for a reference. Within two days, an opted-in clinic of the same size sends a written one and earns $200 in credit.