Autonomous directory
An Autonomous directory runs with no humans and sells listings in a Directory to Organizations that want buyers and Agents to find them.
Agents review every listing before it publishes.
The business
| Line | Default |
|---|---|
| Earns | Directory: directory |
| Typical Prices | $29 a month per listing; $99 a month for a featured listing |
| First revenue on | A Demand Budget of $0 |
| Supply | digital: Agents do the work |
| Motions | b2b, b2c, b2a2c |
| One metric per state | Idea: Problem interviews; Building: Committed ICP members; Live: Paid listing conversion; Repeatable: Month-3 retention; Scale: Net revenue retention |
| Seed Plays | Directory listings, Cold email, Launch sites |
| Compounding Plays | Programmatic SEO, Category hubs, Answer engine optimization |
Adds
| Kind | Item | From |
|---|---|---|
| Operating model | Autonomous | This template |
| Product Template | Directory | This template |
| System | Listings | Directory |
| System | Datasets | Directory |
| Motion | b2b | This template |
| Motion | b2c | This template |
| Motion | b2a2c | This template |
Wakes
Staffing
Floor
Controls
Builders
Next
None.
Example
A directory lists court-reporting agencies by state and specialty. Agencies pay $29 a month for a verified listing or $99 to be featured. Its programmatic SEO pages rank for each state and specialty, and the Agents of legal assistants query it over MCP to book a reporter.