Launch sites
Launch sites post a one-day launch that buys a dated record and a backlink, by default as one collection launch per template.
Launch sites post a one-day launch on Product Hunt, Hacker News or BetaList. The launch buys a dated record, a backlink and a burst of early adopters, once.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 1 of 5 | very low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
By default the Studio launches the Startups of one template that reach Live in the same month together, as one collection. The launch-day booking waits its delay window. The launch post states what each Product does in one line.
Media production compiles the launch kit from the Brand and the live Site. The kit holds a 1270×760 gallery of five real screens, a 30-second walkthrough Video, the social card, and a one-line tagline.
The tagline passes the interchangeability test. Nothing in the kit shows a screen the Startup does not serve.
Processes
Runs as Launches, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Organic share |
| Motions | b2c, b2d |
| Venues | Product Hunt, Hacker News, BetaList |
| States | Live |
Loop
| Step | Value |
|---|---|
| Hypothesis | One collection launch per template earns more backlinks and first touches than single-Startup launches. |
| Measure | Organic share over 14d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
Five Startups on the dataset template launch as one collection: permit filings, menu prices, tariff codes, school ratings and vehicle recalls. The collection reaches the front page, and each Startup gets about 300 Visitors and a lasting link.