Directory listings
Directory listings keep a Startup listed and accurate on review sites, business profiles and vertical directories, free from the day it is Live.
Directory listings keep a Startup listed and accurate on review sites, business profiles and vertical directories from the day it is Live. Answer engines read these listings, so accuracy compounds.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
| Monthly spend | Yields |
|---|---|
| $0 | Free listings, audited monthly for accuracy. |
| $1,000 | Paid placements on review sites, opened only on promotion. |
How it runs
The listing set follows the Motion: G2 and Capterra for software sold to companies, Yelp and local maps for local services, Trustpilot for consumers. An agent audits every listing each month. Paid placements open only after promotion to Repeatable.
Processes
Runs as Launches, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Organic share |
| Motions | b2b, b2c |
| Venues | Google Business Profile, Yelp, Trustpilot, G2, Capterra |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Accurate listings on the review sites the ICP reads raise organic share from the day the Startup is Live. |
| Measure | Organic share over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling bookkeeping as a managed service keeps one price, one set of hours and one category on six directories. When the price changes, all six update the same day.