Paid newsletter
A Paid newsletter sends issues by email to subscribers, free for some and paid by Subscription for the rest, with its archive gated by Offer.
The business
| Line | Default |
|---|---|
| Earns | subscription |
| Typical Prices | $5 to $15 a month; $50 to $150 a year |
| First revenue on | A Demand Budget of $0 |
| Supply | digital: Agents do the work |
| Motions | b2c |
| One metric per state | Idea: Problem interviews; Building: Committed ICP members; Live: Outside paying Customers; Repeatable: Month-3 retention; Scale: Net revenue retention |
| Seed Plays | Creator partnership, Launch sites, Community answers |
| Compounding Plays | Owned newsletter, Organic social, Customer referrals |
| Offer | Price | Features | Limits | At its bound | On sale |
|---|---|---|---|---|---|
Monthly (monthly) | $8 a month | Content.get, Content.list | None. | None. | Always |
Yearly (yearly) | $80 a year | Content.get, Content.list | None. | None. | Always |
An Entitlement bounded by a Limit has kind limit; one without has kind feature. The kind is computed, never set.
Offer.publish puts each Offer on every buy surface: checkout, paymentLink, pricingTable, portalEntry, mcpBuyTool, http402.
Adds
None.
Wakes
Staffing
Floor
Controls
Builders
Next
None.
Example
Leaseline adds a weekly letter on lease law for small property managers. The monthly issue is free; the weekly issue and the archive cost $8 a month. Every issue goes only to subscribers who gave Consent, and each email carries one link to unsubscribe.