b2d
b2d is the Motion where a developer buys the Offer to build it into their own Software.
The docs, API, SDK, and CLI lead, and the developer often pays by card before their company signs.
Adds
| Kind | Item | From |
|---|---|---|
| Buyer | A developer, often on a card before their company signs. | This Motion |
| Demand Play | Answer engine optimization | This Motion |
| Demand Play | Programmatic SEO | This Motion |
| Demand Play | Sponsorships | This Motion |
| Demand Play | Organic social | This Motion |
| Demand Play | Community answers | This Motion |
| Demand Play | Integration partners | This Motion |
| Demand Play | Agent registries | This Motion |
| Demand Play | Launch sites | This Motion |
| Demand Play | Customer referrals | This Motion |
| Demand Play | Commission partners | This Motion |
| Demand Play | Data stories | This Motion |
| Demand Play | Owned newsletter | This Motion |
| Demand Play | Product-led growth | This Motion |
| Demand Play | Open source | This Motion |
| Demand Play | Developer relations | This Motion |
| Demand Play | House ads | This Motion |
| Demand Play | Portfolio cross-sell | This Motion |
| Demand Play | Engagement bridge | This Motion |
| Demand Play | Creator probe | This Motion |
| Demand Play | Creator partnership | This Motion |
| Demand Play | Free tools | This Motion |
| Demand Play | Lead nurture | This Motion |
| Demand Play | Made with | This Motion |
| Demand Play | Review requests | This Motion |
| Demand Play | Switch kit | This Motion |
| Demand Play | Category kit | This Motion |
| Demand Play | Founder voice | This Motion |
| Demand Play | Launch week | This Motion |
| Demand Play | Positioning tournament | This Motion |
Wakes
None.
Staffing
None.
Floor
None.
Controls
None.
Builders
None.
Next
Example
A Startup sells address validation. A developer finds it on npm, gets a key with no sales call, and pays per call. Six months later, the developer's employer signs an annual contract.