Portfolio cross-sell
Portfolio cross-sell offers sibling Startups inside the Product and the bill, and routes each misfit Lead, with Consent, to the sibling that fits.
Portfolio cross-sell offers sibling Startups inside the Product and the bill. A misfit Lead is routed, with Consent, to the sibling that fits.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The Studio pairs siblings whose Customers share an ICP. Every offer is labeled as common ownership, and each Person hears at most one promotional message a month from the whole family.
Processes
Runs as Retention, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Play-sourced Customers |
| Motions | b2b, b2c, b2d, b2a |
| Venues | Portfolio network |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Routing a misfit Lead to the sibling that fits wins more Customers across the Portfolio than dropping the Lead. |
| Measure | Play-sourced Customers over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A payroll Startup gets a Lead that needs contractor payments in 30 countries and routes it to a sibling that covers them. The Lead converts there instead of being lost.