Made with
Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 5 of 5 | very high: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The Studio rolls it out to one cohort at a time: every Live Startup whose Product sends links outside the Customer.
Processes
Runs as Retention, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Referral share |
| Motions | b2b, b2c, b2d, b2a, b2h2a, b2a2b, b2a2c, b2a2d |
| Venues | Gmail, Outlook, Yahoo Mail |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | A line that lands on a Page describing what the viewer saw raises referral share more than a line to the home Page. |
| Measure | Referral share over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
An invoicing app adds a coded "made with" line to every invoice its Customers send. The line lands on a Page showing how that invoice was made, and 4% of viewers start a trial.