Lead nurture
Lead nurture enrolls each Lead who has not bought in a Sequence keyed to what they do, ending at purchase, reply or 90 silent days.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
How it runs
The Studio rolls it out to one cohort at a time: startups with more open Leads than Customers.
Processes
Runs as Inbound sales, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Outside paying Customers |
| Motions | b2b, b2c, b2d |
| Venues | Gmail, Outlook, Yahoo Mail |
| States | Building, Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Steps triggered by what a Lead does convert more open Leads to paying Customers than steps on a fixed calendar. |
| Measure | Outside paying Customers over 90d, at least 200 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A meal-planning app holds 3,000 Leads from its free plan. A Lead who saves three recipes gets the grocery-list step, and a Lead who goes quiet gets one question. The Sequence ends at purchase, reply or 90 silent days.