Glossary: I–L
Every StartupBuilder term from I–L, with its kind and one-sentence definition.
108 terms from I–L, each with its kind and one-sentence definition.
Terms
| Term | Kind | Definition |
|---|---|---|
| ICP | Noun | An ICP is the ideal customer profile a Startup is built to win: who they are and what they do. |
| Idea | Lifecycle state | Idea is the state of a Startup that states its Idea and who pays, before any build work starts. |
| Idea | Noun | An Idea is a business concept that exists apart from any Startup that pursues it and outlives each one. |
| Idea.pursue | Verb | Pursue starts a Startup on an Idea as one variant of the Experiment that tests the Idea. |
| Identity | Capability | Identity signs in humans and agents, issues every key and session, and connects single sign-on and directory sync for Customers. |
| Identity checks | Legal floor row | Identity checks verify the natural person behind a Company, its beneficial owners, and representatives wherever KYC or a notary requires the person themselves. |
| Implementation | Noun | An Implementation is how an Interface, System, or Verb of a Product runs: managed by the platform, custom code on it, or external. |
| Import and export | Capability | Import and export bring a Customer’s records in from another tool and hand every record back in one call. |
| Inbound sales | Process | Inbound sales answers every Lead in writing at once and carries the buyer to a signed Agreement. |
| Incident | Noun | An Incident is an Issue where an Interface or Site fails Customers in production, tracked from detection to postmortem. |
| Incident handling | Control | Each Incident is contained, restored and closed with a postmortem and the Change that prevents a repeat. |
| Incident response | Process | Incident response restores service first, fixes the cause second, and prevents the repeat third. |
| Incident.acknowledge | Verb | Acknowledge records that an on-call Worker owns an open Incident and stops its escalation. |
| Incident.open | Verb | Open starts an Incident from a failing Monitor, an error spike or a Metric past its threshold, and pages the on-call Worker. |
| Incident.resolve | Verb | Resolve closes an Incident once its Monitors pass, posts the resolution to the status page and opens the review Task. |
| Incorporation | Process | Incorporation forms the Startup’s own Company: the entity Decision, the certificate, a registered agent, the tax id, a bank account and founder shares. |
| Information returns | Legal floor row | Information returns collects a tax form and matches a TIN before a Company first pays a non-employee, then files each year’s returns. |
| Inherited floors | Control | A namespace inherits every control Setting from its parent and can tighten it, never loosen it. |
| Input validation | Control | Every Action’s inputs are checked against its Verb’s declared fields before it runs, and invalid input ends the Action refused. |
| Venue | Instagram is a social Venue. | |
| Instrument | Noun | An Instrument is a right to future ownership in a Company: a SAFE, a note, an option or a warrant. |
| Instrument.cancel | Verb | Cancel ends an unvested, expired or forfeited Instrument and returns any option Shares to the pool. |
| Instrument.convert | Verb | Convert turns a SAFE or note into Shares at a priced round, at its cap or discount, whichever gives more Shares. |
| Instrument.exercise | Verb | Exercise buys the Shares an option or warrant covers at its strike price, up to what has vested. |
| Instrument.grant | Verb | Grant gives a Holder an option from the pool, with its strike price, vesting schedule and cliff. |
| Insurance applications | Legal floor row | Insurance applications have an officer sign every representation on an application, since a misstatement can void the policy. |
| Insurance producers | Legal floor row | Insurance producers sells, quotes, or negotiates insurance only through a producer licensed in the buyer’s state, and pays commission only to licensees. |
| Intakes answered on time | Metric | Intakes answered on time is the share of intake Threads that get a first answer before their deadline. |
| Integration | Noun | An Integration is a wrapped Source bound to a System with credentials, at Studio, Startup, or Customer scope. |
| Integration Engineer | Role | The Integration Engineer connects each Startup to its providers and imports, and keeps every sync healthy. |
| Integration partners | Play | Integration partners ship an integration with a product the Customer already uses, then list it and share Leads under a referral Agreement. |
| Integration.call | Verb | Call sends one request to an upstream through an Integration, with its token filled in server-side, for endpoints no Mapping covers. |
| Integration.connect | Verb | Connect asks an account holder to approve an outside account for one System and records the grants they approve. |
| Integration.pause | Verb | Pause stops every call through an Integration at once and keeps its token and cursor. |
| Integration.reconnect | Verb | Reconnect re-approves an Integration in place, keeping its id and cursor, so nothing re-imports. |
| Integration.refresh | Verb | Refresh renews an Integration’s outside token before it expires; a refused refresh moves it to needsReauth. |
| Integration.resume | Verb | Resume restarts a paused Integration from its cursor and releases the Actions that waited on it. |
| Integration.revoke | Verb | Revoke ends an Integration at once: its token is revoked with the upstream, and every record it brought in stays. |
| Integration.sync | Verb | Sync exchanges records between a System and its connector, and the declared leader wins every conflict. |
| Integrations | Capability | Integrations bind a wrapped outside Source to a System with credentials under an Agreement. |
| Intellectual property | System | Intellectual property keeps a Startup’s trademarks, patents, Domains and handles as one register, with deadlines and renewals watched. |
| Interface | Noun | An Interface is how a person or an Agent reaches a Product: an API, MCP server, CLI, SDK, Site, or App. |
| Interview | Noun | An Interview is one person’s pass through a question script, led by an Agent, whose answers become Evidence. |
| Investment advisers | Legal floor row | Investment advisers sells personal securities advice only through a registered adviser; a Startup itself publishes general information only. |
| Invoice | Noun | An Invoice is what a Customer owes for one or more Offers over one billing period. |
| Invoice reminders | Workflow | Invoice reminders tell each Customer about a send Invoice before its due date and once past it, and never retry a charge. |
| Invoice.bill | Verb | Bill finalizes an Invoice and presents it to the Customer for payment. |
| Invoice.collect | Verb | Collect charges a Customer’s saved payment method for an open Invoice and retries on failure. |
| Invoice.refund | Verb | Refund returns all or part of a paid Invoice to the Customer’s original payment method and posts the reversing Entries. |
| Invoice.void | Verb | Void cancels an unpaid Invoice, keeps it on record, and posts the reversing Entries. |
| InvoiceList | Component | InvoiceList lists one Customer’s Invoices newest first, each with its status, its PDF and a pay button while it is open. |
| Invoicing | Capability | Invoicing bills a Customer with a numbered Invoice, payment terms and a hosted payment page, then collects, reminds or voids it. |
| Issue | Noun | An Issue is a Task reporting a problem or request, such as a bug or a feature request, with a reporter and a triage step. |
| Issue a refund | Workflow | Issue a refund returns money within the Billing Specialist’s Limit and leaves an Approval for any amount above it. |
| Issue.estimate | Verb | Estimate records the effort an Issue needs, in days, so a week holds only what fits. |
| Issue.reopen | Verb | Reopen returns a resolved Issue to its owning Role when the fix does not hold. |
| Issue.resolve | Verb | Resolve closes an Issue with its fix recorded and tells every Customer who reported it. |
| Issue.schedule | Verb | Schedule commits an Issue to a week of work and records each scope change after the week starts. |
| Issue.triage | Verb | Triage sets an Issue’s severity and owning Role from its content and the Customer it affects. |
| Iteration | Process | Iteration improves the Startup one change at a time: one number, the worst step, and one change a week. |
| Jurisdictions | Legal floor row | Jurisdictions governs a first cold email outside the US: sent under legitimate interest with its source named, or skipped where Consent is required. |
| Key Result | Noun | A Key Result is one measurable target inside a Goal: a Metric, a baseline, a target, and a deadline. |
| Keyless signup | Play | Keyless signup lets an Agent call and pay on first contact, with no key and no signup, through a priced payment-required reply. |
| KeyResult | Component | KeyResult shows one Key Result's value against its target, with a weekly pace derived from the distance and weeks left. |
| Keyword | Noun | A Keyword is a search phrase or AI prompt that Pages target, with its rank and citations observed over time. |
| Keyword.measure | Verb | Measure records a Keyword’s monthly search volume, difficulty, cost per click and trend in one locale. |
| Knowledge base | System | Knowledge base holds the articles Customers and Agents answer from, in a searchable help center that cites every answer. |
| KV and cache | Capability | KV and cache serve hot reads at the edge with explicit expiry, and every value rebuilds from the database. |
| Launch announcement | Workflow | Launch announcement tells a new Startup’s Audiences it is live through a launch post, its listings, and Agent registries. |
| Launch sites | Play | Launch sites post a one-day launch of one ready Startup, written and answered by a Human, that buys a dated record and a backlink. |
| Launch week | Play | Launch week batches a quarter’s tier 1 and tier 2 Changes into five dated days of posts, Pages, listing refreshes and newsletters. |
| Launches | Process | Launches tell the right Audiences a Startup is live, where those Audiences already look. |
| Lawful basis | Control | Personal data is processed only under a recorded Consent or another lawful basis tied to a Purpose. |
| Lawyers | Legal floor row | Lawyers applies the conduct rules wherever a lawyer’s services are sold: no outcome promises, no paid recommendations, no fee-sharing, and conflict checks. |
| Lead | Noun | A Lead is a Contact who raised a hand, by joining a Waitlist, filling a Form, or replying, without accepting an Offer. |
| Lead nurture | Play | Lead nurture enrolls each Lead who has not bought in a Sequence keyed to what they do, ending at purchase, reply or 90 silent days. |
| Lead.assign | Verb | Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says. |
| Lead.convert | Verb | Convert ends a qualified Lead’s pursuit as a Lead: it opens a Deal or routes the Lead to self-serve checkout. |
| Lead.disqualify | Verb | Disqualify ends a Lead’s pursuit because it fits no Offer, with the reason; its Contact record and Consent stay. |
| Lead.nurture | Verb | Nurture takes a Lead that is not ready to buy off its owner’s queue and onto a Sequence, until it raises a hand again. |
| Lead.qualify | Verb | Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it. |
| Ledger | System | Ledger is the double-entry book of record: Entries posted from Events, reconciled to Transactions, and closed each Period into statements. |
| Legal Lead | Role | The Legal Lead keeps the Startup’s terms, privacy notice, and Consent rules current and routes every Reserved Act to a licensed Human. |
| Legal notices | Process | Legal notices routes subpoenas, summonses, demand letters, and regulator inquiries to the owner of record within a day, and holds the records they name. |
| Legal process | Legal floor row | Legal process answers a subpoena, summons, or court order by its deadline through the owner of record, and holds every record it names. |
| Legal services | Capability | Legal services draft, review and advise, with every Reserved Act performed by an independent licensed attorney. |
| Legal Team | Team | The Legal Team keeps the Startup lawful: Agreements, privacy and Consent from day one, screening of every Offer, and every Reserved Act. |
| LensGrid | Component | LensGrid places Things on a stored two-by-two grid of two Metrics, as one part of a Dashboard. |
| License renewals | Process | License renewals renews each business license and permit before it expires and holds any Offer that depends on one that lapses. |
| Licensed acts | Legal floor row | Licensed acts stops an Order’s work at every Reserved Act until a credentialed Human in standing signs it as an Attestation. |
| Licensed professional network | Startup Template | A Licensed professional network extends the Founder-led marketplace into a Licensed-human marketplace that buyers and their Agents book. |
| Licensed review | Capability | Licensed review has a credential holder review agent-prepared work and approve, return or decline it under their own Credential. |
| Licensed review | Process | Licensed review puts a credentialed Human’s Attestation on every Reserved Act before it reaches a Customer. |
| Licensed-human marketplace | Product Template | A Licensed-human marketplace matches buyers with credentialed professionals and adds recruiting, Credential checks, and an App where they take work. |
| Licenses and permits | Capability | Licenses and permits obtain and renew the business licenses and regulated authorities the Company needs where it operates. |
| Licensing | Legal floor row | Licensing holds an Offer from sale until every Credential, registration, or entity of record it needs is held and counsel has read it. |
| Lifecycle | Noun | A Lifecycle is the states a Thing of one Noun moves through and the Verbs that move it between them. |
| Lifetime value | Metric | Lifetime value is the contribution an outside Customer is expected to produce, capped at 24 months. |
| Limit | Noun | A Limit is a bound on a Permission, Entitlement, or Mandate, checked before every call; exceeding it creates an Approval. |
| Limit.raise | Verb | Raise lifts a Limit after an Approval allows it, and the Action that waited on it proceeds. |
| Venue | LinkedIn is a professional Venue. | |
| LinkedIn outbound | Play | LinkedIn outbound sends connection requests and Messages from a Human’s own LinkedIn profile under a Mandate, with Agents researching and drafting. |
| Liquidity | Metric | Liquidity is the share of listings that transact with an outside Customer within the window. |
| Listings | System | Listings presents other Parties in a public Collection: unclaimed profiles, claims, verification, paid placement and moderation. |
| Live | Lifecycle state | Live is the state of a Startup that is publicly reachable and takes money from Customers for at least one Offer. |
| Localization | Capability | Localization translates a Startup’s Site, docs, Messages, and support into each Market’s locales and keeps every translation in step with its source. |
| Log completeness | Control | Every Event commits to the previous Event’s hash, and hourly published roots let anyone prove the log complete. |
| Logo churn | Metric | Logo churn is the share of outside Customers paying at the start of a month who stop paying by its end. |