Glossary: F–H
Every StartupBuilder term from F–H, with its kind and one-sentence definition.
97 terms from F–H, each with its kind and one-sentence definition.
Terms
| Term | Kind | Definition |
|---|---|---|
| Venue | Facebook is a social Venue. | |
| Fake door | Test ladder rung | Fake door adds a coming-soon Offer to a live Site and counts the clicks on it. |
| Fan out an outcome | Workflow | Fan out an outcome turns one confirmed Customer outcome into a dated number, and with Consent into a case study, quote and referral invite. |
| Faq | Component | Faq answers buyer questions in pairs, each answer filled from a record so it matches the live Offer. |
| Features | Component | Features lists what a Product does, one short line each, drawn from its Nouns and Verbs. |
| File | Noun | A File is the stored bytes of an upload or a rendering. |
| File the annual report | Workflow | File the annual report drafts each annual report, franchise tax and ownership report from the record and files it before its deadline. |
| File.edit | Verb | Edit makes a new File from an existing one by instruction, such as upscaling or animating a still, and leaves the source unchanged. |
| File.generate | Verb | Generate makes an image, video, speech or music File from a prompt and reference Files, and records how it was made. |
| Files | System | Files holds the stored bytes of each upload or rendering, versioned, with share links. |
| Fill rate | Metric | Fill rate is the share of requested Orders a Supplier accepts and starts within the promised time. |
| Finance Lead | Role | The Finance Lead keeps the books: it closes each Period, reports tax at the entity total, and sets the money Limits every Role works within. |
| Finance Team | Team | The Finance Team moves and records the money: Invoices, dunning, refunds within a Limit, payouts, the monthly close, tax, and runway. |
| Financial accounts | Capability | Financial accounts hold a Startup’s cash on Stripe, move it between its cash accounts and out to banks, and post every movement to the ledger. |
| Financial privacy | Legal floor row | Financial privacy gives a privacy notice, honors opt-outs from sharing, and runs a written security program wherever a Startup is a financial institution. |
| First response time | Metric | First response time is the median business hours from a Conversation’s first Message to its first answer. |
| First responses on time | Metric | First responses on time is the share of Conversations first answered before their respondBy time. |
| Fix a barrier | Workflow | Fix a barrier gives the reporter an accessible alternative at once and fixes the Page, App or document within five business days. |
| Flag | Noun | A Flag is a switch, evaluated per Visitor, Customer, or request, that selects which copy or behavior they get. |
| Flag split | Test ladder rung | Flag split randomizes Variants of the built thing behind a Flag and reads each against the control. |
| Flag.evaluate | Verb | Evaluate returns the Variant a Flag assigns one unit, the same one every time, and records the Exposure with every option and its propensity. |
| Flags | System | Flags decides which copy or behavior each Visitor, Customer or request gets, by rules and sticky splits evaluated at the edge. |
| Flow | Noun | A Flow is an ordered path through an App’s Dashboards that takes one Persona from first run to an Offer’s activation Event. |
| Footer | Component | Footer closes every Page with navigation, the Brand, and links to the locked terms and privacy Pages. |
| Forecast | Noun | A Forecast is a dated week-by-week projection of a Startup’s cash, revenue and Cost, computed from its records, that sets its spend state. |
| Foreign qualification | Capability | Foreign qualification registers the Company in each other state where it has employees or presence, and keeps each registration in good standing. |
| Form | Noun | A Form is a set of fields someone fills in on a Site or in a Message, producing a Lead, Evidence, or a Thing. |
| Form a company | Workflow | Form a company files the certificate, appoints a registered agent, gets a tax id, opens a bank account and issues founder shares. |
| Forms | System | Forms collects structured answers on a Site or in a Message and routes each submission to a Lead, Evidence or another Thing. |
| Founder | Role | The Founder is the Startup’s decider: it owns the strategy, sets the Goals, and rules on every Task another Role escalates. |
| Founder Run | Process | Founder Run walks every Startup Template through its published Interfaces in test, as a synthetic founder and buyers, and records each step that stops. |
| Founder voice | Play | Founder voice posts on a human founder’s own LinkedIn and X under a posting Mandate, each post drafted from the record and approved. |
| Founder-led marketplace | Startup Template | A Founder-led marketplace has one Human founder who signs for a Marketplace, while Agents recruit Suppliers and serve buyers. |
| Founding documents | Capability | Founding documents give a new Company its bylaws, initial consents, founder stock, vesting, invention assignments and tax elections. |
| Founding Hypothesis | Hypothesis kind | The Founding Hypothesis is the root Hypothesis a Startup authors first: one sentence with five slots, each graded by outside Evidence. |
| Founding Team | Team | The Founding Team decides what the Startup pursues: its Idea, its strategy, its Goals, and every call escalated to it. |
| Fraud loss rate | Metric | Fraud loss rate is fraud and Dispute losses as a share of the revenue collected in the same month. |
| Fraud screen | Workflow | Fraud screen scores each new Customer for fraud and abuse and holds a suspect Party before its first money move. |
| Fraud screening | Control | Each new Customer is scored for fraud, and a suspect Party is held before its first money move. |
| Free tools | Play | Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool. |
| French language | Legal floor row | French language serves the Site, terms, and support in the French language wherever it is the sole official language, as prominent as any other. |
| Fully loaded acquisition cost | Metric | Fully loaded acquisition cost is every Cost a Play posts, agent and shared Cost included, divided by the outside Customers it acquires. |
| Fully loaded Cost | Metric | Fully loaded Cost sums every Cost the Startup’s Actions post, plus its share of shared Cost under the stated allocation rule. |
| Function | Noun | A Function is how a Verb executes, as code, a generative model, an Agent, or a Human, invisible to the caller. |
| Functions | Capability | Functions run a Verb as code, a model call, an agent or a human Task, behind one signature. |
| Fund offering | Legal floor row | Fund offering shares fund material only privately unless every buyer is verified accredited, and files each required SEC notice on time. |
| Funnel | Noun | A Funnel is a designed path to an Offer: a landing Page, an opt-in that makes a Lead, a Sequence, then the Offer. |
| G2 | Venue | G2 is a directory Venue. |
| Gambling | Legal floor row | Gambling refuses any Startup that takes stakes on chance for a prize, including betting, paid-entry contests of chance, and casino games. |
| Gathering | Noun | A Gathering is a scheduled session many people attend at once, such as a webinar, a workshop, or a launch call, hosted by a Startup. |
| Gathering.register | Verb | Register gives a Contact a place at a Gathering, or a waitlist place when the Gathering is full. |
| Gemini | Venue | Gemini is a search Venue. |
| GitHub | Venue | GitHub is a community Venue. |
| Gmail | Venue | Gmail is a email Venue. |
| Go dormant | Process | Go dormant stops every running Workflow, ends Offers on their own terms, and keeps the records, Site, and domain until the Startup resumes. |
| Goal | Noun | A Goal is what a Thing is trying to achieve: an objective with one or more Key Results. |
| Goals | System | Goals records what each Thing is trying to achieve: its Goals, Key Results read from Metrics, and the Decisions behind them. |
| GoalTree | Component | GoalTree draws Goals as a tree through the Goals each one supports, with every Key Result on pace or behind. |
| Google AI Overviews | Venue | Google AI Overviews is a search Venue. |
| Google Business Profile | Venue | Google Business Profile is a directory Venue. |
| Google Cloud Marketplace | Venue | Google Cloud Marketplace is a marketplace Venue. |
| Google Display | Venue | Google Display is a display Venue. |
| Google Play | Venue | Google Play is a app store Venue. |
| Google Search | Venue | Google Search is a search Venue. |
| Governance | Legal floor row | Governance gives every board vote, consent, officer appointment, and officer signature the law requires to a natural person. |
| Governance oversight | Control | The board or sole officer reviews control results each period and records that oversight as a Decision. |
| Graduate | Lifecycle state | Graduate is the state of a Startup that leaves its studio for a company of its own, keeping its Brand, Customers, and records. |
| Graduate | Process | Graduate moves a Startup to a Company of its own: entity, Agreements, accounts, Audience, and records, with Customers served throughout. |
| Guard | Noun | A Guard is a check every outbound Message and publish passes, from code rules to model review to a Human for high stakes. |
| Hacker News | Venue | Hacker News is a community Venue. |
| Handle | Noun | A Handle is an account or name a Startup or Brand holds on an outside platform, bound to an Integration credential. |
| Handle a takedown | Workflow | Handle a takedown removes material named in a valid notice, tells the poster, and restores it after a valid counter-notice. |
| Handle a vulnerability report | Workflow | Handle a vulnerability report acknowledges a security report within three days, confirms and fixes it, and credits the reporter. |
| Handle.connect | Verb | Connect binds a Handle to the Integration credential it publishes through, once the platform confirms the account. |
| Headless SaaS | Product Template | Headless SaaS sells Software with no App of its own: Customers and their Agents use it through the API, MCP server, SDK, and CLI. |
| Health data | Legal floor row | Health data requires a signed BAA before PHI flows, keeps PHI inside its Tenant, and gates consumer health data behind Consent. |
| Health data agreements | Control | A Startup holds health fields only after every upstream that processes them signs a business associate Agreement. |
| Hero | Component | Hero opens a Page with a headline, one supporting line, and one button bound to an Offer. |
| Hire a human | Workflow | Hire a human recruits a Person for a Role that the law or the Startup reserves for Humans, through a paid work trial. |
| Hiring | Process | Hiring brings a Human into a Role through a paid work trial instead of interviewing. |
| Hiring | System | Hiring fills open Roles with Humans: postings, candidates, screening calls held as Meetings, assessments and employment Agreements. |
| Hold | Lifecycle state | Hold is the state of a Startup that keeps operating and serving Customers while its owner adds no new investment. |
| Hold review | Process | Hold review decides each quarter whether a Live Startup keeps its investment, holds, graduates, sells, or goes dormant. |
| Holder | Noun | A Holder is the Party that holds a Share or an Instrument on a Company’s cap table. |
| House ads | Play | House ads show sibling Startups on the Portfolio’s own Sites, docs and receipts when relevance beats the host Page’s own conversion value. |
| Human | Noun | A Human is a Worker who is a person, acting on Tasks through Apps, Mailboxes, and Channels. |
| Human hours per $1k outside revenue | Metric | Human hours per $1k outside revenue is the hours people log on the Startup per $1,000 of outside revenue, outside the legal floor. |
| Human.hold | Verb | Hold sets aside part of a supplying Human’s earned balance against an open Dispute or an Order inside its clearance period. |
| Human.invite | Verb | Invite asks a person to join a Startup in a named Role, sharing that Role’s work with its Agent. |
| Human.onboard | Verb | Onboard admits a recruited Human to supply work once their identity, Credentials and payout details verify. |
| Human.recruit | Verb | Recruit invites a person to supply credentialed work to a Startup through its supply App. |
| Human.release | Verb | Release frees a held amount for payout once its Dispute closes or its clearance period ends. |
| Human.remit | Verb | Remit pays a supplying Human’s earned balance to their bank account through the Startup’s payment account. |
| Human.suspend | Verb | Suspend stops a supplying Human from taking new Tasks while a Credential lapses or a dispute is open. |
| Hypothesis | Noun | A Hypothesis is a belief about a Startup stated so it can be proved wrong, with the Metric and threshold that settle it. |
| Hypothesis.drop | Verb | Drop retires a Hypothesis from active work and keeps it, with its Evidence, on record. |
| Hypothesis.test | Verb | Test binds a Hypothesis to the Experiment that decides it and moves the Hypothesis to testing. |