Glossary: S · StartupBuilder

142 terms from S, each with its kind and one-sentence definition.

Terms

Term	Kind	Definition
SaaS	Product Template	SaaS adds an App for people to Headless SaaS, sold as a Subscription per seat, with onboarding to first value.
Sales closing	Capability	Sales closing works Deals with agents and closes them with people, from qualified Lead to signed Order.
Sales Engineer	Role	The Sales Engineer answers each Lead in writing at once, runs the buyer’s own sample in a sandbox, and sends a click-to-sign Quote.
Sales Lead	Role	The Sales Lead turns qualified demand into Customers: it owns every Deal, every Quote, and the enterprise terms on every Startup.
Sales tax	Legal floor row	Sales tax registers the Company in each US state whose economic-nexus threshold its sales cross, then collects and files on every taxed charge.
Sales Team	Team	The Sales Team turns demand into Customers: it answers every Lead, wins enterprise Deals, and runs outbound prospecting.
SalesBuilder	Product	SalesBuilder finds, wins, and keeps the Customers of a Startup through its Offers.
Salesforce AppExchange	Venue	Salesforce AppExchange is a marketplace Venue.
Sanctions	Legal floor row	Sanctions blocks checkout from comprehensively sanctioned regions and screens every payee against OFAC lists before paying them.
Sandboxes	Capability	Sandboxes run untrusted or generated code in isolated, leased machines, from millisecond scripts to full builds.
Save and win back	Workflow	Save and win back makes cancelling one step, asks one question, sends an export, and tries once to win the Customer back.
Save rate	Metric	Save rate is the share of outside Subscriptions marked ending in the window that the Customer kept before the period closed.
Scale	Lifecycle state	Scale is the state of a Startup that compounds: Customers stay and expand, demand comes from several sources, and margins hold.
Schedules	Capability	Schedules start Actions and Workflows at set times, on recurring rules and on business-hours calendars.
Scheduling	System	Scheduling gives each seat a booking link into its free hours, books and moves Meetings, and keeps the notes, Decisions and Tasks they produce.
Screen an Offer	Workflow	Screen an Offer tags its Reserved Acts, regulated data, and required Credentials, and holds it while any Credential is missing.
Screening	Noun	A Screening is one check of a Party against official registers and restricted-party lists, with each list’s version, any matches and the outcome.
Screening	Process	Screening tags the legal floor of every Offer and withdraws any Offer the Startup cannot lawfully deliver.
SDK	Interface	The SDK is the typed client `$` that calls every Verb as `$.Noun.verb(input)`, in any Mode, scoped by `$.with`.
Search	Capability	Search answers keyword, semantic and hybrid queries across a namespace, indexes every write, and returns only what the caller may read.
Seat coverage	Metric	Seat coverage is the share of awake Roles with a Worker seated in them.
Secret	Noun	A Secret is a named credential stored write-only per environment and filled into a call at run time, never read back by a Worker.
Secret rotation	Control	Every secret rotates within its maximum age, and a leaked secret is revoked within one hour of detection.
Secret.revoke	Verb	Revoke ends a Secret so no call fills it again; the record and its history stay.
Secret.rotate	Verb	Rotate replaces a Secret’s value, and calls already running finish on the old one.
Secret.store	Verb	Store writes a Secret’s value for one environment; the value is never returned by any Interface.
Secrets	Capability	Secrets hold keys and outside credentials, scoped, rotated and audited, injected at call time and never shown to agents.
Securities	Legal floor row	Securities requires a board vote to issue equity and a person’s own representations on every SAFE, stock purchase, vesting agreement, and option grant.
Security	Process	Security keeps every Permission earned, every secret fresh, and every access recorded.
Security Engineer	Role	The Security Engineer protects identity, secrets, and access: unused Permissions decay nightly, and it refuses any unrecorded widening.
Security reviews	Capability	Security reviews answer buyer security questionnaires and readiness reviews from a Startup’s Evidence, so no one gathers screenshots.
Segregation of duties	Control	The seat that creates a payee or a Bill never approves its payment, counted by seat, not by agent identity.
Sell	Lifecycle state	Sell is the state of a Startup whose owner has agreed to sell it, with its Brand, domain, Customers, and records.
Sell	Process	Sell runs a Startup’s sale: diligence through a scoped read grant, the Agreement, then Brand, domain, Customers, and records transferred.
Send a quote	Workflow	Send a quote sets a Deal’s Quote from list Price inside the discount Limit and answers its security questionnaire.
SEO	System	SEO tracks the Keywords and AI prompts a Startup’s Pages target, where they rank, which links point at them, and which answers cite them.
Sequence	Noun	A Sequence is a timed series of steps run for one Contact at a time: send a Message, wait, branch, or stop.
Sequences	System	Sequences runs timed, branching series of Messages and Tasks for one Contact at a time, inside designed Funnels.
Service	Noun	A Service is a Product that warrants an outcome, delivered by Agents and Humans under an Outcome Contract.
Service capacity	Capability	Service capacity opens a Service to new Orders, pauses it, sets how much work it takes at once, and closes it.
Service delivery	System	Service delivery runs each job to its Outcome Contract: steps, oversight per Verb, delivery, acceptance, remedy and proof.
ServiceBuilder	Product	ServiceBuilder builds the service Products a Startup sells, delivered by Agents.
Services-as-Software	Product Template	Services-as-Software sells a warranted outcome that Agents deliver end to end under an Outcome Contract, billed only once accepted.
Setting	Noun	A Setting is a configurable value a Thing inherits from its nearest holder, Studio to Startup to Product, unless it sets its own.
Share	Noun	A Share is a unit of ownership in a Company, of one class, held by one Holder.
Share.issue	Verb	Issue records new Shares of one class to a Holder under a board-approved Agreement, with the certificate or book entry.
Share.transfer	Verb	Transfer moves Shares from one Holder to another under a signed Agreement, within the Company’s transfer restrictions.
Shipping	Process	Shipping delivers the most valuable Change every day and prunes what nobody uses every week.
Shopify App Store	Venue	Shopify App Store is a marketplace Venue.
Signal expansion	Play	Signal expansion turns a Customer’s hiring or a champion’s job change into an expansion Offer, a save, or a warm Sequence at the new Organization.
Signal interview	Workflow	Signal interview asks a new Customer one question about past behavior at the moment of acceptance and grades the answer.
SignIn	Component	SignIn signs a person in to a Startup by the method its signup Setting names, on the Startup’s own Domain.
Signing	Capability	Signing binds each signature to a fingerprint of exactly what the signer read, then seals the File with its signing record.
Silence watch	Workflow	Silence watch finds Customers who stopped using a Product and reaches out once before they cancel.
Single capability	Test ladder rung	Single capability ships the one capability the approach rests on and measures use.
Single human	Operating model	Single human is the operating model with one Human, a working CEO or a passive board chair, and Agents in every other Role.
Single sign-on rung	Play	Single sign-on rung turns on single sign-on for a buyer that asks and quotes the Price tier that includes it.
Site	Noun	A Site is a website as a Thing: its Pages, navigation, and Brand, served on one or more Domains.
Site.publish	Verb	Publish puts a Site’s current Pages live on its Domains, under its Brand.
SiteBuilder	Product	SiteBuilder builds and serves the site of a Startup under its Brand.
Sites	System	Sites keeps each Site with its Pages, navigation and Brand, served on one or more Domains, with previews, redirects and rollbacks.
Skill	Noun	A Skill is a capacity a Worker has at a level, such as negotiation or programming, that Roles require.
Slack Marketplace	Venue	Slack Marketplace is a marketplace Venue.
Smoke page	Test ladder rung	Smoke page publishes an Offer at its real Price before it delivers and counts who tries to accept.
Smoke test	Play	Smoke test puts an Offer up at its real Price before it delivers and counts who tries to accept it.
Social	System	Social publishes posts from a Startup’s own accounts on a calendar and collects the replies and mentions they draw.
Software	Noun	Software is a Product a Customer uses through Interfaces, from a headless API to a full App.
SoftwareBuilder	Product	SoftwareBuilder builds the software Products a Startup sells: APIs, apps, SDKs, and MCP servers.
Solo SaaS	Startup Template	A Solo SaaS has one Human founder and Agents in every other Role, selling SaaS and its Headless SaaS to businesses and people.
Sort mail	Workflow	Sort mail reads each scanned piece of mail, routes legal mail within the hour, deposits checks, and forwards or shreds the rest.
Source	Noun	A Source is something a Product draws on to keep its promise but did not build: owned, wrapped, or recruited.
Spam rate	Metric	Spam rate is the share of delivered Messages from a Domain that recipients report as spam, as mailbox providers report it.
Spend management	System	Spend management controls money going out: budgets, bills, expenses and cards issued on Stripe, each paid against Limits and spend states.
Splits	Legal floor row	Splits settles each charge line owed to another Party directly to that Party, so money held for others never sits on the Company’s balance.
Sponsorships	Play	Sponsorships buy one placement in a newsletter, podcast or channel the ICP already reads, with a coded link, rebooked only on measured payback.
SSO Connection	Noun	An SSO Connection links a Customer’s own identity system to its Tenant, so the Customer’s people sign in through it.
SSOConnection.activate	Verb	Activate turns an SSO Connection on after a test sign-in passes, so the Tenant’s people sign in through it.
SSOConnection.deactivate	Verb	Deactivate turns an SSO Connection off, so nobody signs in through it; its configuration is kept.
Stack Overflow	Venue	Stack Overflow is a community Venue.
Staff roles	Workflow	Staff roles names a default Agent for every Role in a new Startup and records which Roles a Human fills.
Staffing	Process	Staffing fills every Role in a Startup with an Agent by default and a Human where one is required.
Standard	Noun	A Standard is a spec an Interface conforms to, so a Startup may publish its Product’s Verbs in a shape outside callers already use.
Standard-terms share	Metric	Standard-terms share is the share of signed Agreements that keep the Startup’s Template with no change.
Standing	Legal floor row	Standing keeps each Company in good standing with annual reports, franchise tax, and a registered agent in every state it is formed or registered.
Start the remedy	Workflow	Start the remedy holds the fee on a disputed Service Order and runs the Outcome Contract’s remedy: redo, refund, or credit.
Starter setups	Play	Starter setups give a new Customer three ranked, working setups copied from ones other Customers share.
Startup	Noun	A Startup is the smallest business that can be moved, promoted, or sold on its own, with its own Products, Offers, Customers, and P&L.
Startup Template	Noun	A Startup Template is an operating model, one or more Product Templates, and the Motions they sell through, which a new Startup starts from.
Startup.advance	Verb	Advance moves a Startup to its next Lifecycle state once every entry check of that state passes.
Startup.build	Verb	Build provisions the Systems, Sites and Interfaces a Startup’s definition declares, and moves the Startup to Building.
Startup.claim	Verb	Claim binds a provisional Startup to a verified owner, which enables payments and every Verb that moves money.
Startup.clone	Verb	Clone copies a Startup’s definition into a new Startup once, with no link back to the source.
Startup.graduate	Verb	Graduate moves a Startup to a Company of its own, with its Customers, Domains and records intact.
Startup.hold	Verb	Hold keeps a Startup running in its current Lifecycle state with no new investment from the Studio.
Startup.import	Verb	Import builds a new Startup from an existing business’s definition: its Offers, Pages, Nouns and Processes.
Startup.launch	Verb	Launch puts a Startup live on its domain, serving its Offers to Customers.
Startup.pause	Verb	Pause moves a Startup to Dormant: its scheduled Workflows stop, and its Sites and records stay in place.
Startup.pivot	Verb	Pivot records a founder Decision, on an Experiment’s Evidence against one slot Hypothesis, and merges the new Founding Hypothesis Version.
Startup.read	Verb	Read compiles a Startup’s records into one scoped room, such as a diligence room, with every number citing its Proof.
Startup.resume	Verb	Resume returns a Dormant Startup to the Lifecycle state it held when it paused.
Startup.sell	Verb	Sell transfers a Startup, with its Customers, Domains and records, to a buyer under a signed Agreement.
StartupBuilder	Product	StartupBuilder turns an Idea into an operating Startup with SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder.
startups.new	Product	startups.new creates a Startup from one sentence and opens it in startups.studio.
StartupTemplate.extend	Verb	Extend adds a Startup Template to a Startup’s bases, pinned to a Version, so the Startup inherits its definition.
StartupTemplate.promote	Verb	Promote moves one Startup’s refinement into a Startup Template, so every Startup that extends it inherits the refinement.
StartupTemplate.upgrade	Verb	Upgrade moves a Startup to a newer Version of a Startup Template it extends, through a Change it can review.
StateBadge	Component	StateBadge shows a record’s lifecycle state in one word, colored by whether it is open, waiting, done or stopped.
Statement	Noun	A Statement is a report computed from Entries for one Period under a Policy, such as a P&L, a balance sheet or a payout statement.
Status pages	System	Status pages publishes the health of each Product and opens an Incident when a check fails, updating subscribers until it resolves.
Storage	Capability	Storage keeps the bytes of every File, addressed by content hash, while the File record lives in the database.
Story	Noun	A Story is the customer narrative for one ICP, compiled from its Founding Hypothesis and Interview quotes, never written by hand.
Strategist	Role	The Strategist runs the Weekly review: it reads the one number, finds the leakiest step, and proposes one change.
Strategy	Process	Strategy keeps the Startup’s ambitions, focus, and positioning true to its Evidence.
Student records	Legal floor row	Student records uses education records from a school only for that school’s purpose, under its control, and never sells or advertises with them.
Studio	Noun	A Studio is an organization that builds Startups, holds them through Companies, and runs Plays across its Portfolio.
Subscription	Noun	A Subscription is a Customer’s standing acceptance of an Offer, billed each Period until canceled.
Subscription.keep	Verb	Keep takes back a cancel before the period closes, so the Subscription renews on its date at the same terms.
Subscription.pause	Verb	Pause stops billing and Entitlements on a Subscription until a date, without ending it.
Subscription.renew	Verb	Renew starts a Subscription’s next period and bills it at the Offer Version the Customer accepted.
Subscription.resize	Verb	Resize changes how many units a Subscription holds and prorates the current period.
Subscription.resume	Verb	Resume restarts billing and Entitlements on a paused Subscription before its pause ends.
Subscription.switch	Verb	Switch moves a Subscription to another Offer and prorates the current period.
Subscription.unsubscribe	Verb	Unsubscribe ends a Subscription at the close of its current period, and the Customer keeps access until then.
Success	System	Success moves each Customer to value and keeps them: onboarding checklists, health scores, renewals, saves and win-backs.
Success Manager	Role	The Success Manager keeps Customers: it catches silence early, rescues once, makes cancelling one step, and wins back once.
Supplier	Noun	A Supplier is a Person or Company that delivers work through a Startup’s human supply: recruited, credentialed, and paid out.
Supplier bank details	Control	Bank details a Startup enters in a Customer’s supplier portal always match its bank account record.
Supplier onboarding	System	Supplier onboarding recruits Suppliers: applications, identity and background checks, tax details, Agreements and a first assignment.
Supplier payouts	Process	Supplier payouts pays each Supplier for confirmed work every week, holds amounts under open Disputes, and sends each one a statement.
Supply	Process	Supply keeps enough credentialed Suppliers booked to meet demand and suspends any whose Credential lapses.
Supply Manager	Role	The Supply Manager recruits, verifies, calibrates, and pays the Suppliers a Startup’s human supply depends on.
Support	Process	Support answers every Conversation from the record in one Thread and fixes causes, not symptoms.
Support	System	Support answers Conversations with Customers across email, chat and API, and links each reported bug or request to an Issue.
Suppression	Noun	A Suppression is an address a Company never sends commercial Messages to, read before every send from any of its Startups.
Survey	Noun	A Survey is a Form sent to measure, such as NPS or CSAT, whose answers become Metrics and Evidence.
Surveys	System	Surveys measures sentiment, such as NPS, CSAT and the product-market-fit question, and turns every answer into Metrics and Evidence.
Sweepstakes	Legal floor row	Sweepstakes runs every prize promotion with no purchase necessary, published official rules, and registration where large prizes require it.
Switch kit	Play	Switch kit wins a named rival’s Customers with versus Pages, an importer, a switching Offer, rival-term Ads and outbound to its users.
Sworn filings	Legal floor row	Sworn filings give every tax return, sworn statement, and declaration under penalty of perjury to an officer who signs it.
Sync success rate	Metric	Sync success rate is the share of Integration syncs that finish without an error on the first attempt.
System	Noun	A System is the headless software for one job, such as CRM or billing, that every Startup runs on shared data.
System description	Control	Each entity’s system description renders from its Products, Systems, Roles, Processes and data classes, and re-renders on every Change.

Other letters

A–B · C · D–E · F–H · I–L · M–O · P · Q–R · T–Z

TermsCopy Anchor Link

Other lettersCopy Anchor Link

Terms

Other letters