Glossary: P · StartupBuilder

134 terms from P, each with its kind and one-sentence definition.

Terms

Term	Kind	Definition
Page	Noun	A Page is an addressable page of a Site, of a named type such as pricing, about one Thing or each member of a Collection.
Page task success	Metric	Page task success is the share of tested Visitors who finish a Page’s main task on the first try.
Paid community	Product Template	A Paid community sells monthly or yearly access to gated Content and Gatherings for its members, renewed by Subscription.
Paid listing conversion	Metric	Paid listing conversion is the share of claimed listings that pay for placement within the window.
Paid Media Manager	Role	The Paid Media Manager runs paid Plays: bids and budgets per venue, creative rotation, ad policy, and conversions sent back to each venue.
Paid newsletter	Product Template	A Paid newsletter sends issues by email to subscribers, free for some and paid by Subscription for the rest, with its archive gated by Offer.
Paid pilot	Play	Paid pilot runs the Product on a buyer’s own sample in a sandbox and sets success criteria from the numbers the buyer saw.
Paid probe	Test ladder rung	Paid probe spends $100 on one ad venue to measure what a click and a Customer cost.
Paid search	Play	Paid search bids on Keywords that state intent and runs only while the first transaction’s margin exceeds its cost per first transaction.
Paid social	Play	Paid social runs Ads targeted by Audience instead of query, first as a pooled test and at scale only for messages that already won.
Partner	Noun	A Partner is an outside Organization that is party to an Agreement with a Startup, supplying it, distributing its Offers, or both.
Partner Manager	Role	The Partner Manager signs and serves the outside Organizations that resell, refer, or integrate the Startup’s Products.
Partner-sourced revenue	Metric	Partner-sourced revenue is the revenue each month from Customers a Partner referred.
Party	Noun	A Party is a person or legal entity that can be a side of an Agreement or an Order, or hold rights.
Party screening	Capability	Party screening checks who a counterparty is and whether a Startup may deal with them, from identity to sanctions and fraud signals.
Party.screen	Verb	Screen checks a Party against official registers and restricted-party lists and keeps the result as a Screening.
Patent filings	Capability	Patent filings file provisional and full applications for the Company’s inventions, naming human inventors, and keep each one maintained.
Pay accuracy	Metric	Pay accuracy is the share of pay runs that need no correction afterwards.
Pay bills	Workflow	Pay bills matches a new Bill to its Agreement, approves it within a Mandate, pays it on its due date and reconciles the payment.
Pay people	Workflow	Pay people pays every employee and contractor for the Period, with withholding and tax statements.
Pay Run	Noun	A Pay Run is one pay period’s payroll for a Company: each employee’s gross pay, withholding, deductions and net pay, approved and paid together.
Pay runs	System	Pay runs keeps each employee’s pay record, prepares every run with withholding and deductions, and posts it to the Ledger.
Pay suppliers	Workflow	Pay suppliers totals each Supplier’s confirmed work every week, holds amounts under open Disputes, pays the rest and sends a statement.
Payables	Process	Payables matches each Bill to its Agreement, gets it approved within a Mandate, pays it on its due date, and reconciles the payment.
Payment asks	Metric	Payment asks counts the distinct outside Contacts asked to pay a stated price in the window.
Payment rails	Capability	Payment rails move money as charges, refunds, payouts and transfers between connected accounts, so funds never rest with the platform.
Payment risk	Capability	Payment risk scores each charge before it runs and allows, authenticates, holds or blocks it by the Startup’s risk Policy.
Payment Source	Noun	A Payment Source is a card, bank debit or wallet a Customer saves with a Startup, held at Stripe and charged for Orders and Invoices.
PaymentSource.add	Verb	Add saves a new Payment Source for a Customer through Stripe’s embedded form on the Startup’s Domain, and can make it the default.
PaymentSource.remove	Verb	Remove detaches a saved Payment Source so nothing charges it again, and keeps the record.
Payroll	Capability	Payroll pays employees on schedule, withholds and remits taxes, and files employer returns in every state where they work.
Payroll	Process	Payroll pays every Human who works for the Startup, with withholding and tax statements.
Payroll Specialist	Role	The Payroll Specialist pays every Human who works for the Startup on time, with the right withholding and tax statements.
PayRun.approve	Verb	Approve accepts a prepared Pay Run within the approver’s Mandate, books its cost, and schedules payment to land on the pay date.
PayRun.pay	Verb	Pay funds an approved Pay Run: net pay to each employee’s bank on the pay date, taxes and deductions to the payroll provider.
PayRun.prepare	Verb	Prepare computes one pay period’s gross pay, withholding, deductions and employer taxes for each employee, and holds the Pay Run for approval.
PayRun.void	Verb	Void sets aside a prepared Pay Run that is wrong, so a corrected one can be prepared; the record stays.
PendingFeed	Component	PendingFeed lists Actions waiting out a delay window, each with its closing time and its pause, redirect, and cancel Verbs.
People Lead	Role	The People Lead staffs every Role: it names a default Agent for each and decides when a Role needs a Human.
People Team	Team	The People Team staffs every Role: it names an Agent for each one, recruits the Humans the law or the Startup needs, and pays them.
Period	Noun	A Period is one month of a Startup’s books, open until every Transaction reconciles, then closed and locked.
Period sign-off	Control	The Finance Lead signs each locked Period as a Decision before its Statements reach anyone outside the Startup.
Period.close	Verb	Close ends a month’s books once every Entry in the Period is reconciled, and makes its statements final.
Period.lock	Verb	Lock seals a closed Period, so any later correction posts to the next open Period.
Period.recognize	Verb	Recognize moves the revenue a Period earned out of deferred revenue, by the Startup’s revenue-recognition Policy.
Permission	Noun	A Permission is what a Role may do: a Verb on a Noun within a scope, optionally bounded by a Limit.
Permission decay	Control	Each night, Permissions a Worker left unused past their decay Setting narrow through an automatic low-stakes Change.
Permission widening	Control	A Permission widens only through a merged Change with an Approval, never by direct edit.
Permissions	Capability	Permissions grant each Role a Verb on a Noun in a scope, check every Action before it runs, and narrow unused grants nightly.
Perplexity	Venue	Perplexity is a search Venue.
Person	Noun	A Person is a human with one identity across every Startup; each Startup’s Contact is its own view of that Person.
Persona	Noun	A Persona is a named type of person with a job to do, such as a buyer, a seller, or an admin of an App.
Phone	Legal floor row	Phone requires a Person’s prior written Consent before a marketing call or text reaches a mobile number or uses an AI voice.
Phone	System	Phone holds a Startup’s numbers and runs voice calls and SMS, with voice Agents, transcripts and handoff to a Human.
Phone numbers	Capability	Phone numbers give a Startup local, toll-free and mobile numbers, port existing ones, and register business messaging with carriers.
Pinterest	Venue	Pinterest is a social Venue.
Pivot review	Workflow	Pivot review weighs the Startup’s ambitions against its Evidence at a milestone and ends in one focus Decision.
Play	Noun	A Play is a named, repeatable strategy with the Metric it moves and its cost, run by a Startup as a Process.
Play Mix	Noun	A Play Mix is the set of Plays a Startup runs this week, each with its state, budget and stop rule, compiled weekly and versioned.
Play payback	Metric	Play payback is the days a Play takes for its Customers’ collected outside revenue to cover its spend and Worker cost.
Play-sourced Customers	Metric	Play-sourced Customers counts distinct outside paying Customers who arrived through a Play, not through the founder’s own network.
Play.apply	Verb	Apply runs a Play across a Portfolio cohort, one wave at a time, measured as an Experiment.
PlayMix.compile	Verb	Compile builds the next Play Mix from the Demand Budget, each Play’s ledger and last week’s Acquisitions, and records the diff.
Point-in-time recovery	Control	Every namespace restores to any past moment from its kept record, and a restore test runs each week.
Policy	Noun	A Policy is a ruling a Startup declares on how its numbers are computed or its choices made, such as revenue recognition.
Policy approval	Control	Every Policy is a versioned definition, and the entity’s officer approves the Versions in force by Decision each period.
Portal	Noun	A Portal is the signed-in part of a Site where each Customer orders, tracks delivery, accepts work, and pays, seeing only their own records.
Portfolio	Noun	A Portfolio is a managed set a Thing allocates attention and money across, by membership: a Studio’s Startups, a Startup’s child Startups, or its Products.
Portfolio cross-sell	Play	Portfolio cross-sell offers sibling Startups inside the Product and the bill, and routes each misfit Lead, with Consent, to the sibling that fits.
Portfolio network	Venue	Portfolio network is a display Venue.
Portfolio.brake	Verb	Brake stops one class of effects, such as sends, spend, publishes, or price changes, across a Portfolio query until it expires or is lifted.
Portfolio.lift	Verb	Lift ends a brake before it expires, and the Actions it held resume their review and delay windows.
Positioning tournament	Play	Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one Experiment and writes the winner to the Story.
Positive reply rate	Metric	Positive reply rate is the share of Contacts enrolled in a Sequence who reply with interest.
Post	Noun	A Post is something a Handle publishes, such as a thread or a short video, with the reach and replies it earns.
Post.publish	Verb	Publish sends a Post out through its Handle once every claim it states resolves to a live record.
Post.schedule	Verb	Schedule puts a drafted Post on its Handle’s calendar for a set time.
Post.withdraw	Verb	Withdraw takes a published Post down from its venue and keeps the record, its reach and its replies.
Pre-merge catch rate	Metric	Pre-merge catch rate is the share of breaking Changes stopped before they merge.
Pre-sale	Test ladder rung	Pre-sale takes a refundable deposit on a reserve page, priced against what the ICP hires today.
Prepare and follow up a call	Workflow	Prepare and follow up a call briefs the host before each booked Meeting, holds it, and sends the recap and Tasks after it.
Press inquiries	Process	Press inquiries answers journalists and analysts within a business day, from the press kit and the Startup’s records, as an agent.
Preview	Capability	Preview shows what a Change would put live, such as Pages, Offers and Prices, before it merges.
Price	Noun	A Price is the amount, currency, unit, and tiers of an Offer, embedded in it; zero is a Price.
Price change	Workflow	Price change raises or lowers what an Offer costs for new buyers only, after notice, and tests it only where traffic can read the result.
PriceTable	Component	PriceTable lists a Product's Offers with their Prices and terms, and the Verb that buys each one.
Pricing	Process	Pricing sets each Offer’s model, value metric, and Price, and changes Prices for new buyers only.
Prior lookup	Test ladder rung	Prior lookup reads what the Portfolio already learned about the same Product Template, Motion and state.
Privacy	Process	Privacy answers every Person’s request about their data within the legal deadline.
Privacy	System	Privacy declares each Purpose for personal data, records Consent, answers access requests, masks data on request, and publishes its privacy notices.
Privacy notice	Control	Each Startup publishes a privacy notice that lists every Purpose it processes personal data for.
Privacy Officer	Role	The Privacy Officer answers each privacy request within its legal deadline and keeps every Consent and Purpose on record.
Privacy registrations	Capability	Privacy registrations file the data-protection registrations and appoint the representatives the Company needs in each market it serves.
Privacy request	Workflow	Privacy request finds every record about a Person, then exports, corrects, or restricts it within the legal deadline.
Privacy requests	Control	Every Person’s request to access, correct, export, object or erase is answered within its legal deadline.
Privacy requests on time	Metric	Privacy requests on time is the share of access and deletion requests answered within their legal deadline.
Privacy rights	Legal floor row	Privacy rights answers each Person’s access, export, correction, objection, and deletion request within a month, recording opt-outs as Suppression.
Problem	Noun	A Problem is what an ICP struggles with, in their own words: how they solve it today and what it costs them.
Problem board	System	Problem board collects what Customers ask for as Problems on a public board, counts each vote with its Evidence, and tells voters when fixes ship.
Problem interviews	Metric	Problem interviews counts Interviews held about the Problem with distinct outside ICP members in the window.
Problem.notify	Verb	Notify tells every Contact who voted on a Problem that a Version addressing it shipped, with a link to the change.
Problem.rank	Verb	Rank orders Problems by revenue at stake, Evidence grade and effort, so the next Project addresses the top one.
Problem.suggest	Verb	Suggest records a Customer’s ask for something the Product lacks as Evidence on a Problem, with the asker attached.
Problem.vote	Verb	Vote records a Contact saying a Problem on the public board is theirs too, with their words kept as Evidence.
Process	Noun	A Process is a named, repeatable piece of business work, owned by a Team and run by one or more Workflows.
Process.enable	Verb	Enable turns a Process on for a Startup, so its Workflows start on their Triggers.
Process.pause	Verb	Pause stops a Process from starting new Actions; Actions already in progress finish.
Processing definitions	Control	Every Noun and Verb publishes its fields, types and effects, so each Interface processes data from one definition.
Procure	Process	Procure turns a need into a purchase: make or buy, upstream review, an Agreement, then spend within Limits and on to payables.
Product	Noun	A Product is what a Customer gets from a Startup, with a promise the Customer can rely on.
Product analytics	System	Product analytics turns the Visits and Events captured on every Domain and API into the conversion, activation and retention Metrics every Team reads.
Product definition	Process	Product definition turns each Offer into the Nouns and Verbs that every Interface is generated from.
Product Hunt	Venue	Product Hunt is a launch site Venue.
Product Lead	Role	The Product Lead decides what the Startup builds next and owns each Product’s definition, list Price, and packaging.
Product planning	System	Product planning groups feature-request Issues toward Goals, ranks them, and publishes what ships next.
Product Team	Team	The Product Team decides what gets built and why: Product definitions, list Prices and packaging, the build list, and the Site’s Pages for each ICP.
Product Template	Noun	A Product Template is a reusable definition of one kind of Product: what it sells, who supplies the work, who buys, and how it earns.
Product-led growth	Play	Product-led growth gives away a metered slice of a digital Product, a free tool or templates, and prompts the upgrade on a usage event.
Programmatic SEO	Play	Programmatic SEO generates one Page per entity, place, comparison or question from structured data, and indexes only Pages that carry a unique fact.
Project	Noun	A Project is a body of work toward a Goal: its Tasks and Issues, a start, and a target date.
Projects	System	Projects tracks each body of work toward a Goal: its Tasks and Issues, start and target date, triage and assignees.
Promote winners	Play	Promote winners moves a message that won on free placements to a paid Ad with a Hypothesis, a stop rule and the minimum budget.
Proof	Noun	A Proof is the sealed result of one Control test: the Events it read, the root it checked them against, and every exception.
Prospect	Noun	A Prospect is a person or Organization a Startup found but who has never engaged, held with its recorded basis for contact.
Prospect.engage	Verb	Engage records a Prospect’s first reply or raised hand and makes it a Lead that keeps its Acquisition.
Prospecting	System	Prospecting finds Prospects who have never engaged, verifies how to reach each one, and records the basis for contacting each one.
Prospector	Role	The Prospector runs outbound: it builds Prospect lists with a recorded basis for contact, enrolls Contacts in Sequences, and routes every reply.
Provider wiring	Process	Provider wiring connects a new Startup to the default provider of every capability it uses.
Public content	Legal floor row	Public content keeps a copyright agent, a notice form, a takedown path, and a repeat-infringer policy on every Product that publishes what Customers write.
Publication	Noun	A Publication is the branded package a Startup’s Customers use: Domain, Interfaces, packages, docs and Portal, compiled from its Brand and a Version.
Publish content	Workflow	Publish content ships the week’s Pages, answers, and data reports, each built from the Startup’s records.
Publish terms	Workflow	Publish terms drafts and publishes the Startup’s terms, privacy notice, and Consent rules, which launch requires.
Purpose	Noun	A Purpose is a named reason personal data is processed, with a lawful basis per jurisdiction.
Purpose limitation	Control	Every field carries a data class, and a personal or confidential field is readable only for a Purpose it declares.

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