Glossary: A–B · StartupBuilder

147 terms from A–B, each with its kind and one-sentence definition.

Terms

Term	Kind	Definition
Accepted outcomes	Metric	Accepted outcomes is the number of Orders Customers confirm as delivered, divided by the Customers with an Order in the window.
Access Level	Noun	An Access Level is a named preset of Permissions a Worker holds in a namespace, such as owner or viewer; it is never a Role.
Access review	Workflow	Access review compares every Role’s Permissions with the Verbs it called in the last 30 days, every night, and removes the unused ones.
Accessibility	Legal floor row	Accessibility brings every consumer-facing Page and checkout to the harmonized EU standard once the Company is no longer a microenterprise.
Account	Noun	An Account is a ledger account in a Startup’s chart of accounts; a cash Account is held at one place, such as Treasury.
Account.payout	Verb	Payout sends available cash from the payments balance to the owner’s bank and lists every Transaction the payout carries.
Account.sweep	Verb	Sweep moves cash between two cash Accounts of the same owner, once or on a standing rule, within the Treasurer’s Limit.
Accounting services	Capability	Accounting services review the books, close each Period and prepare tax and investor-grade statements, signed by an accountant where required.
Acquisition	Noun	An Acquisition is how a Visitor or Prospect first arrived, recorded on its first Event: the referrer kind, the Play, the campaign, and the medium.
Acquisition payback	Metric	Acquisition payback is fully loaded acquisition cost divided by monthly contribution per outside Customer, in days.
Action	Noun	An Action is one Verb performed by a Worker on a Thing, recorded with its status and every Event it emits.
Action accountability	Control	Every Action records who acted, for whom and under which Mandate, so each result traces to an accountable Role.
Action completion	Control	Every Action reaches a final status, and none stays pending past its timeout without an Issue.
Action plan	Capability	Action plan lists the Actions a request would take, with each action class and cost, before any of them runs.
Action.answer	Verb	Answer gives the reply to an Action’s open Question, through any Interface, and the Action resumes.
Action.ask	Verb	Ask puts a Question to a Party, a Role, or a Worker and holds the Action `pending` with reason `awaitingInput`.
Action.attest	Verb	Attest records a credentialed Human’s signed performance of a Reserved Act that an Action needs to finish.
Action.cancel	Verb	Cancel stops a pending Action, sets its status to `canceled`, and runs its compensation.
Action.evaluate	Verb	Evaluate grades an Action’s output against a rubric and records the verdict as an Event.
Action.pause	Verb	Pause holds a pending Action past the close of its delay window until a watcher resumes, redirects, or cancels it.
Action.redirect	Verb	Redirect changes a pending Action’s inputs or target inside its delay window, before it runs.
Action.resume	Verb	Resume ends a pause and lets the Action run as reviewed, or reopen what remained of its delay window.
Action.retry	Verb	Retry runs a failed Action again as a new Action linked to the one that failed.
Action.undo	Verb	Undo reverses a done Action: it deletes the records the Action created and restores what it changed, each restorable.
ActionStatus	Component	ActionStatus shows one Action's status and pending reason, and for a refused Action, its fix and next step.
Activation rate	Metric	Activation rate is the share of new outside Customers who reach their Offer’s activation event within 7 days.
Active calling keys	Metric	Active calling keys counts the distinct outside API keys that made at least one paid call in the week.
Ad	Noun	An Ad is one paid or house placement promoting an Offer to an Audience, in a format such as search, display, or video.
Ads	System	Ads places paid and house Ads for Offers to Audiences within Campaign budgets and attributes the conversions they earn.
Adversarial control testing	Control	A control tester attacks every preventive control daily in test, and each attempt is recorded as a refused Action.
Advice	Legal floor row	Advice limits a licensed field’s words to information, never advice on a Person’s facts, and offers the paid licensed line when advice is asked.
Agent	Noun	An Agent is a digital worker with instructions, tools, and a model that performs Verbs for a Startup.
Agent as a Service	Product Template	Agent as a Service sells an Agent that Customers hire into a Role or hand Tasks to through the API or MCP server.
Agent definition evals	Control	Every Change to an instruction, Tool, Skill, model Policy or model Version passes its Evaluator regression suite before merge.
Agent payments	Capability	Agent payments let agents pay and get paid per call under a Mandate, settling each priced request inside its Limits.
Agent registries	Play	Agent registries list every Startup’s tools where Agents and developers search, with tool descriptions tested against agent tool search.
Agent resolution rate	Metric	Agent resolution rate is the share of Conversations an Agent resolved, with no Human Task, that held for 7 days.
Agent step	Play	Agent step offers an Agent that does a step a Customer keeps doing by hand, priced per accepted run.
Agent upgrades	Capability	Agent upgrades move a Customer’s minted Agent to a new Version after its Tenant’s own cases pass on that Version.
Agent-run services firm	Startup Template	An Agent-run services firm runs with no humans and sells warranted outcomes as Services-as-Software, with the Agent behind them for hire.
Agent-to-agent selling	Play	Agent-to-agent selling lets an unknown Agent discover a Startup, get a quote and pay per call, with no signup and a spend Limit.
Agent-to-agent tasks	Capability	Agent-to-agent tasks let an outside Agent hand a minted Agent a Task over the open agent-to-agent protocol and follow it to done.
Agent.mint	Verb	Mint creates an Agent in a Customer’s Tenant from an Agent Product the Customer bought.
Agent.pause	Verb	Pause stops one Agent, every Agent on a Team, or every customer-facing Agent from starting new Actions in a Startup.
Agent.resume	Verb	Resume restarts a paused Agent in every seat it holds, with its Memory, Mandates and Limits unchanged.
Agent.retire	Verb	Retire removes an Agent from every seat in a Startup for good and keeps its Actions, Memory and Mailbox history on the record.
AgentChat	Component	AgentChat lets a reader talk to one Role’s agent, with each Verb it calls and each Approval it waits on shown inline.
Agents	Capability	Agents run named and Role agents in sessions with Tools, Memory, Skills and a pinned model, each under its Mandate.
Agreement	Noun	An Agreement is a contract between two or more Parties, with its term, liability, and economics, that travels with the Startup.
Agreement.sign	Verb	Sign executes an Agreement for one Party and records the signature, the signer and the time.
Agreement.terminate	Verb	Terminate ends an Agreement under its own term, records the reason and the date, and keeps the signed record.
Agreements	System	Agreements drafts each Agreement between two or more Parties from Templates, routes it for signature, records who signed, and tracks its term and economics.
AI disclosure	Legal floor row	AI disclosure labels every Agent Message, call, and Site as AI, marks generated media, and holds a high-risk Agent Offer until counsel clears it.
AI gateway	Capability	AI gateway routes every model call by Policy, checks cost Limits before the call, and keeps the full request and response.
Amazon	Venue	Amazon is a marketplace Venue.
Analyst	Role	The Analyst owns the numbers: Event capture, the Metric catalog, the figures every Role review reads, and every Experiment readout.
Analytics	Capability	Analytics collects Visits and product Events and derives every Metric from them, split by Version.
Annual compliance	Capability	Annual compliance files each annual report, franchise tax report and ownership report on its clock and keeps the Company in good standing.
Annual prepay	Play	Annual prepay offers a capped discount for annual or committed-use terms once a Customer has renewed or stayed steady.
Anomaly monitoring	Control	Monitors watch every Interface and Worker for anomalies, and each alert opens an Issue or an Incident within five minutes.
Answer a chargeback	Workflow	Answer a chargeback gathers the Order’s evidence, answers the Dispute through Stripe before its deadline or accepts it, and flags repeat disputers.
Answer a legal notice	Workflow	Answer a legal notice logs a subpoena, summons or demand with its deadline, holds the records it names, and answers before the deadline.
Answer a message	Workflow	Answer a message replies from the record in the Customer’s single Thread and fixes the cause, not only the symptom.
Answer engine optimization	Play	Answer engine optimization makes a Startup the cited source when answer engines respond to a Customer’s question, with a dated fact on every Page.
Answer inbound	Workflow	Answer inbound replies to every new Lead in writing at once and carries the buyer to a Quote and a signature.
Answer supplier checks	Workflow	Answer supplier checks answers a business Customer’s supplier requirements from the record and tracks each one until it is accepted.
Answer the press	Workflow	Answer the press replies to a journalist, analyst or creator within one business day from the press kit and the record, with every quote approved.
API	Interface	The API serves every Verb and record of a Product over HTTPS, one route per operation, described by OpenAPI and agents.json.
API deprecation	Capability	API deprecation retires an API version no Tenant needs: it posts a sunset date, sends `Deprecation` and `Sunset` headers, and lists each Tenant still pinned.
API Key	Noun	An API Key is a secret a Startup issues to one Customer, which signs that Customer’s calls to its API, SDK, CLI and MCP server.
api.sb	Product	api.sb is the one API behind StartupBuilder, serving every Noun, Verb, and record.
APIKey.issue	Verb	Issue creates an API Key for one Customer and returns its secret once; afterwards only the prefix shows.
APIKey.revoke	Verb	Revoke stops an API Key at once: its next call fails with 401, and the record and its history stay.
APIKey.roll	Verb	Roll issues a replacement API Key with the same scope and keeps the old one working until a set time.
App	Noun	An App is an Interface where people work with a Product’s Nouns and Verbs through screens, backed by its API.
App Store	Venue	App Store is a app store Venue.
App.publish	Verb	Publish releases an App to its Customers, so each Tenant runs its newest build.
Append-only records	Control	No writer holds update or delete privilege on the Event log, so every Event is kept forever.
Approval	Noun	An Approval is a Task to allow or refuse one pending Action that exceeds a Limit or a Mandate.
Approval.approve	Verb	Approve allows the pending Action an Approval holds, and that Action runs.
Approval.refuse	Verb	Refuse declines an Approval, which sets the Action it holds to `refused` with the reason given.
ApprovalSheet	Component	ApprovalSheet shows one Approval with the Action it allows and the Limit it exceeds, and binds approve or refuse to what the reader saw.
Approve spend	Workflow	Approve spend checks each card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes the charge with its receipt.
Apps and sites	Capability	Apps and sites host every Site and App at the edge, with a preview for each Change and a one-step rollback.
Assess risks	Workflow	Assess risks scores every open Risk each quarter, links each to its Controls, and sends any Risk left untreated to the Founder.
Attest	Legal floor row	Attest reserves audits, reviews, and other attest reports to a licensed CPA firm; a Startup sells bookkeeping and preparation, never an opinion.
Attest work	Workflow	Attest work routes a fulfilled Order’s Reserved Act to a credentialed Human, who checks conflicts and standing, then signs.
Attestation	Noun	An Attestation is the signed, frozen act by which a credentialed Worker performs or declines a Reserved Act.
Audience	Noun	An Audience is a saved query over Visitors, Leads, Prospects, or Customers, used to target Ads and Messages.
Audit	Noun	An Audit is one engagement with an outside firm: the namespaces in scope, the Criteria, the report period, and the firm’s Attestation.
Audit log	Capability	Audit log keeps every Action with who took it, for whom, under which Mandate and with what result, append-only and hash-chained.
Authenticated Actions	Control	Every Action runs under an authenticated identity, a Person or an agent Worker, recorded as its `by`.
Automated hiring	Legal floor row	Automated hiring gets an independent bias audit before an agent screens candidates, tells candidates ahead of use, and offers another process on request.
Automation terms	Legal floor row	Automation terms keep every automated post, connection request, and Message within the published automation rules of the venue it runs on.
Autonomous	Operating model	Autonomous is the operating model with no humans: Agents fill every Role, and one-way decisions wait out a delay window before they proceed.
Autonomous agent business	Startup Template	An Autonomous agent business runs with no humans and sells Agent as a Service to businesses, people, and other Agents.
Autonomous data API	Startup Template	An Autonomous data API runs with no humans and sells a Dataset API and Headless SaaS to developers and their Agents.
Autonomous directory	Startup Template	An Autonomous directory runs with no humans and sells listings in a Directory to Organizations that want buyers and Agents to find them.
Autonomous storefront	Startup Template	An Autonomous storefront runs with no humans and sells physical goods as a Dropship store to people and the Agents that shop for them.
Availability	Noun	An Availability is the weekly hours a Worker can be booked in, less what their connected calendars already hold, with buffers and notice.
Availability.set	Verb	Set records the weekly hours a Worker can be booked in and the calendars whose busy times it subtracts.
AWS Marketplace	Venue	AWS Marketplace is a marketplace Venue.
Azure Marketplace	Venue	Azure Marketplace is a marketplace Venue.
b2a	Motion	b2a is the Motion where an Agent finds, buys, and uses the Offer itself, paying within its own Limits.
b2a2b	Motion	b2a2b is the Motion where an Agent buys the Offer on behalf of a business.
b2a2c	Motion	b2a2c is the Motion where an Agent buys the Offer on behalf of a person.
b2a2d	Motion	b2a2d is the Motion where an Agent buys the Offer on behalf of a developer.
b2b	Motion	b2b is the Motion where a business buys the Offer and its people or Agents use it.
b2c	Motion	b2c is the Motion where a person buys the Offer for their own use.
b2d	Motion	b2d is the Motion where a developer buys the Offer to build it into their own Software.
b2h2a	Motion	b2h2a is the Motion where a person buys the Offer and their Agent uses it.
Back-office outsourcing	Capability	Back-office outsourcing hands a whole back-office function to agents in the buyer’s Systems, with people resolving only the exceptions.
Background actions	Capability	Background actions run a Verb durably after the call returns, with retries, ordering and dead letters, and hand the caller an Action to watch.
Background checks	Capability	Background checks order lawful identity, criminal, credential and employment checks on candidates and Suppliers, with consent and required notices.
Backups	Capability	Backups keep point-in-time copies of every namespace, so any past state reads back and any Change reverts.
Bank accounts	Capability	Bank accounts open the Company’s operating and reserve accounts, verify its owners, and feed every Transaction to the ledger.
Bank detail changes	Control	Every change to a payout or payee bank is confirmed through a second channel, waits one business day, and notifies every owner.
Barrier reports	Process	Barrier reports fixes an accessibility barrier a person reports, or gives them an accessible alternative, within five business days.
Behavior	Evidence grade	Behavior is an Evidence grade: what outside people did, the strongest grade.
Benchmark	Component	Benchmark ranks one Metric against a Cohort of peer Startups, with the 10th, 50th, and 90th percentiles.
Benefits	Capability	Benefits set up and run employee health, retirement and other plans, with enrollment, payroll deductions and required plan filings.
BetaList	Venue	BetaList is a launch site Venue.
Bill	Noun	A Bill is an amount a Startup owes an outside Organization, coded to an account, approved within a Mandate, and paid by its due date.
Bill on confirmation	Workflow	Bill on confirmation captures and bills each Service Order line the Customer confirms, as the Outcome Contract’s `earns` names.
Bill.approve	Verb	Approve accepts a coded Bill for payment within the approver’s Mandate and schedules it for its due date.
Bill.pay	Verb	Pay sends an approved Bill’s amount to its Organization on the due date and reconciles the payment to Entries.
Billing	Process	Billing charges each Invoice when it is owed, recovers failed payments, and refunds within Limits.
Billing	System	Billing turns accepted Offers into Orders, Subscriptions, Invoices, metered usage and Entitlements on Stripe, with checkout and dunning.
Billing portal	Capability	Billing portal lets each Customer replace a card, fix billing details, download receipts, change plans and cancel, on the Startup’s own Domain.
Billing Specialist	Role	The Billing Specialist bills, charges, and collects: it bills on done, retries failed payments, and refunds within its Limit.
Bing	Venue	Bing is a search Venue.
Biometrics	Legal floor row	Biometrics gets a written release before collecting a face, voice, or fingerprint template, publishes a retention schedule, and never sells one.
Board	Component	Board groups one Noun's records into columns by state, and moving a record calls the Verb between those states.
Bookable practice	Product Template	A Bookable practice sells booked time with one person, such as coaching, tutoring or a home visit, paid per session or by pack.
Books	Process	Books records every Transaction in one ledger, closes each Period, and files tax at the entity total.
Boundary protection	Control	Every inbound request passes authentication and rate Limits, and every outbound call leaves through the gateway.
Brand	Noun	A Brand is a name, a voice, a logo, and a style under which a Startup makes Offers.
Brand.clear	Verb	Clear checks a proposed Brand name against trademark registers, Domain availability and the Startup’s handles on outside platforms in one call.
Breach	Legal floor row	Breach reads what an Incident exposed, works out who must be told and by when, and drafts every notice the law requires.
Breach notification	Control	A personal data breach notifies every affected Person and authority within the legal deadline, scoped by an exact query.
Browser	Capability	Browser completes tasks in a real, recorded browser session wherever a site offers no programmatic access.
Budget	Noun	A Budget is the amount a Startup plans to spend or earn on one account in one Period, read against actual Entries.
Budget	Process	Budget compares each month’s spend with its Budget, forecasts the next six months, and asks the Founder to approve every change to a Budget.
Builder	Noun	A Builder is a named part of api.sb that builds one side of a Startup; StartupBuilder directs SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder.
Building	Lifecycle state	Building is the state of a Startup whose Agents build its Brand, Products, Offers, site, API, and MCP server from its template.
Buy from a vendor	Workflow	Buy from a vendor turns a decision to buy into a reviewed upstream, a signed Agreement and a spending Mandate before the first charge.
Buying committee	Play	Buying committee reaches every member of a named Organization’s buying committee through company-grain Ads, outbound and the Sales Team.

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