Glossary: M–O · StartupBuilder

142 terms from M–O, each with its kind and one-sentence definition.

Terms

Term	Kind	Definition
Made with	Play	Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one.
Mail handling	Process	Mail handling reads every scanned piece of mail at the Startup’s address, routes legal mail within the hour, deposits checks and forwards the rest.
Mailbox	Noun	A Mailbox is an email Channel at a Domain, held by a Startup, a Role, or a Worker, so every Agent has its own.
Mailbox.rest	Verb	Rest pauses a Mailbox’s sending when a brake fires and resumes it when the reading clears.
Mailbox.retire	Verb	Retire stops a Mailbox for good and keeps its address, Messages and sending history.
Mailbox.warm	Verb	Warm ramps a new Mailbox from a few sends a day to its cap over two to four weeks.
Mailboxes	System	Mailboxes sends and receives Messages from addresses at a Startup’s Domains, held by a Startup, a Role or a Worker, with Consent and Suppressions enforced.
Mailing address	Capability	Mailing address gives a Startup a postal address that receives its mail, scans each piece, and forwards it or deposits checks.
Make	Venue	Make is a marketplace Venue.
Managed service firm	Startup Template	A Managed service firm extends the Agent-run services firm with Humans who share Roles and an E2E managed service for businesses.
Mandate	Noun	A Mandate is a standing authorization for an Agent to act for a Party, within Permissions and Limits, until it expires.
Mandate.authorize	Verb	Authorize grants an Agent a standing Mandate to perform a Verb within a Limit, without asking each time.
Mandate.pause	Verb	Pause stops every new Action under a Mandate at once and keeps its scope, so it can resume unchanged.
Mandate.resume	Verb	Resume restarts a paused Mandate with its scope, Limits and approval rule unchanged.
Mandate.revoke	Verb	Revoke ends a Mandate at once, so new Actions under it are refused and running ones finish.
Mandate.spend	Verb	Spend pays an outside party for a Startup with a single-use card, within a Mandate and its Limit.
Manual Entry review	Control	An Entry no Verb caused lands only after a second Role approves it.
Mapping	Noun	A Mapping translates one Source’s shape into the registry’s: its fields to a Noun’s fields, or an outside endpoint’s inputs and outputs to a Verb’s.
Market	Noun	A Market is a region where a Startup sells, hires, or keeps books, with its currency, locales, and the floor rows that wake there.
Market data	Capability	Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach, each with provenance.
Market.enter	Verb	Enter opens a Market to a Startup: Prices in its currency, the Site in its locales, and its floor rows woken.
Marketing Lead	Role	The Marketing Lead owns demand and the story: positioning in the buyer’s words, launches, and the demand Plays each Startup runs.
Marketing Team	Team	The Marketing Team creates and harvests demand: the Brand story, launches, Content, Experiments, and the Metrics the whole Startup reads.
Marketplace	Product Template	A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every transaction it settles.
Marketplace listings	Play	Marketplace listings put a Product in app stores and cloud marketplaces and ask every Customer for a review at one fixed usage milestone.
Marketplace payments	Capability	Marketplace payments settle each sale on the Supplier’s own connected Stripe account and keep the Marketplace’s take as an application fee.
Matchmaking	System	Matchmaking pairs buyers with Suppliers’ Offers, records the merchant of record on each Order, and takes the Startup’s fee through Stripe.
MCP	Interface	The MCP server gives any agent four tools, `search`, `fetch`, `try` and `do`, that reach every Verb through typed programs.
MCP Registry	Venue	MCP Registry is a agent registry Venue.
Media	Capability	Media generates, edits and transcribes images, video, voice and music, with provenance on every asset.
Media production	System	Media production makes a Startup’s Videos, images and voice from its records: drafted, generated, rendered per format, checked, then finalized for publishing.
Meeting	Noun	A Meeting is a scheduled time when Workers and Contacts meet about one or more Things, producing notes, Decisions, and Tasks.
Meeting follow-up	Process	Meeting follow-up prepares each booked call, holds it with a transcript, and sends the recap and follow-up Tasks within the hour.
Meeting Type	Noun	A Meeting Type is a kind of Meeting a Contact books from a public link: its length, medium, questions and the Availability it books into.
Meeting.book	Verb	Book schedules a Meeting with a Contact at a time both calendars hold free.
Meeting.cancel	Verb	Cancel ends a scheduled Meeting before it starts, frees its time, and applies the refund rule of any Offer it was paid through.
Meeting.hold	Verb	Hold records that a Meeting took place, with its transcript and notes, so its Decisions and Tasks can follow.
Meeting.markNoShow	Verb	MarkNoShow records that an attendee missed a Meeting, applies the no-show rule of its Offer, and offers a new time.
Meeting.reschedule	Verb	Reschedule moves a scheduled Meeting to another time its host’s Availability holds free, and tells every attendee.
MeetingType.publish	Verb	Publish puts a Meeting Type’s booking link live on the Startup’s Domain, where each pick books a Meeting into its Availability.
Member Directory	Noun	A Member Directory is a Customer’s own list of people and groups, pushed into its Tenant so access follows employment.
MemberDirectory.deactivate	Verb	Deactivate stops a Member Directory’s pushes; everyone it added keeps their Roles until an admin removes them.
MemberDirectory.deprovision	Verb	Deprovision ends one person’s access to a Tenant in one Action when the Customer’s directory removes them.
MemberDirectory.provision	Verb	Provision starts a Customer’s Member Directory pushing people and groups into its Tenant, with groups mapped to Roles.
Memory	Noun	A Memory is a Worker’s own Collection of what it has learned and kept, read by its Functions.
Merchant account	Capability	Merchant account gives a Startup its own connected payments account at its first sale, so it sells and settles as seller of record.
Message	Noun	A Message is one communication from any party over one medium, such as email, SMS, or chat, inbound or outbound.
Message.broadcast	Verb	Broadcast sends one Message to an Audience, now or at a set time, split by Variant when an Experiment runs.
Message.schedule	Verb	Schedule holds a Message until a set time and sends it then, unless it is canceled first.
Meter	Noun	A Meter is a billable measure of usage that turns usage Events into Entries exactly once.
Metric	Noun	A Metric is a named measure computed from Events or Entries, always derived and never typed in.
Metric freshness	Metric	Metric freshness is the share of Metrics whose latest value is less than one day old.
Metric.define	Verb	Define compiles a Metric’s query against the Startup’s Events and Entries and lists every Event it reads.
Metric.query	Verb	Query reads Metrics or Events as a trend, funnel, retention curve, path or lifecycle, broken down by any property.
Metric.watch	Verb	Watch alerts the owner of a Metric when it crosses a threshold, by a Task or a Message.
MetricTile	Component	MetricTile shows one Metric's value for a window, with its trend, its noise band, and how fresh the number is.
Minimum Success Criteria	Noun	Minimum Success Criteria is the one number a Startup must reach by a date to stay worth running: a Goal the Founder sets once.
Minors	Legal floor row	Minors gets verifiable parental Consent before collecting personal data from a child under 13, and age-gates every Product not built for children.
Mode	Noun	A Mode is how a caller invokes a Verb: try waits and stores nothing, send returns a pending Action, do waits for the result.
Monday Role review	Workflow	Monday Role review records a Role Review for every filled Role and sends the Founder one Decision request per missed result.
Money services	Legal floor row	Money services moves funds only through the payments rail; a Startup that transmits money, issues stored value, or lends needs a licensed upstream.
Monitor	Noun	A Monitor is a scheduled check on something outside a Startup’s control, such as uptime, a Keyword’s rank or an AI answer, recording Events.
Monitor.check	Verb	Check runs a Monitor once now from several regions and records the result as an Event.
Monitoring	System	Monitoring captures errors, logs and traces, checks uptime and scheduled jobs, and ties each failure to the Version that caused it.
Month-3 retention	Metric	Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later.
Monthly budget	Workflow	Monthly budget compares last month’s spend with each Budget, forecasts six months ahead, and asks the Founder to approve any Budget change.
Monthly close	Workflow	Monthly close reconciles every Transaction to the ledger and closes the Period by the set working day.
Motion	Noun	A Motion is the shape of a sale: who buys an Offer and who acts for them, such as b2b, b2c, b2d, b2a, or b2a2b.
Motor records	Legal floor row	Motor records serves personal fields from a state motor vehicle record only for a declared permissible use, recording every recipient and use.
Multi-human	Operating model	Multi-human is the operating model where several Humans share Roles with Agents, each Human working under their own Mandate and Limits.
Must-have share	Metric	Must-have share is the share of surveyed activated outside Customers who say losing the Product would disappoint them most.
n8n	Venue	n8n is a marketplace Venue.
Namespace isolation	Control	A namespace reads and writes only its own records, unless an Agreement grants a scoped read.
Navigation	Component	Navigation lists the routes one Persona may reach in an App or Site, derived from its grants.
Net revenue retention	Metric	Net revenue retention is this month’s revenue from outside Customers who paid twelve months ago, divided by their revenue then.
Newsletter	Noun	A Newsletter is a list of Contacts who subscribed to a Startup’s issues by email, with the Offer that gates its paid issues.
Newsletter.import	Verb	Import adds subscribers from a CSV File, keeping each one’s consent basis and the date they subscribed.
Newsletter.send	Verb	Send emails one issue, a piece of Content, to every subscribed Contact, and a paid issue only to those whose Offer covers it.
Next guides	Capability	Next guides lists what an agent offers a founder now: each undone front guide and each wakes guide whose Event fired, with its reason.
Next outcome	Play	Next outcome offers the next Service a Customer needs at the moment it comes due, such as an annual filing after a formation.
Nightly quality run	Workflow	Nightly quality run re-runs every check, replays known-good runs, and opens an Issue for each regression.
Notarization	Capability	Notarization has a commissioned notary notarize a signer’s Document online and returns the certificate and journal entry as records.
Notices	Legal floor row	Notices publishes a privacy notice and terms on every Site before its first signup or card, rendered from the Startup’s definition.
Notices	System	Notices delivers in-app, push, SMS and email notices to Customers and Workers by their preferences, with digests and quiet hours.
Notify a breach	Workflow	Notify a breach tells each regulator and affected Person about a personal-data breach within the legal deadline, which counts from awareness.
Notify regulator	Process	Notify regulator files every notice a notifiable Incident owes before its statutory clock runs out, and records each filing.
Noun	Noun	A Noun is a type of record, with its properties, its relationships, and the Verbs that act on it.
Noun.retire	Verb	Retire removes a published Noun from new Versions; its records, its history and every pinned Version keep serving.
Noun.trace	Verb	Trace lists every Verb, Process, Offer, Dashboard and Version that references a Noun, so an edit or a retire shows its reach first.
npm	Venue	npm is a directory Venue.
Observability	Capability	Observability captures logs, traces and errors from every request and Action, and opens an Incident when a check fails.
Offboard from a Role	Workflow	Offboard from a Role revokes the leaving holder’s access within the hour, hands on their open work, and settles what they are owed.
Offer	Noun	An Offer is a Product, under a Brand, at a price, on terms, made by a Startup.
Offer.accept	Verb	Accept records that a party takes an Offer, which makes that party a Customer of the Startup.
Offer.grant	Verb	Grant adds an Entitlement to an Offer: a Verb its Customers may call, optionally bounded by a Limit.
Offer.publish	Verb	Publish makes an Offer available for parties to accept.
Offer.subscribe	Verb	Subscribe accepts a recurring Offer as a Subscription that renews each period until it ends.
Offer.trial	Verb	Trial starts a Customer on an Offer free for a set number of days, with or without a card, converting or ending by its terms.
Offer.withdraw	Verb	Withdraw closes a published Offer to new Customers and leaves every existing Order and Subscription in force.
Offline replay	Test ladder rung	Offline replay scores a Variant on the kept log of past choices before anyone sees it.
On-demand work	Capability	On-demand work books vetted, credentialed people per shift or job and pays them on verified completion.
Onboard a Customer	Workflow	Onboard a Customer gets each new signup to first value, doing the setup by hand until three repeats make it an Issue.
Onboard into a Role	Workflow	Onboard into a Role grants the new holder only the Permissions the seat needs, hands them its contract, and sets the first Role review.
Onboarding	Process	Onboarding gets every new Customer to first value, by hand until the Startup automates each step.
Onboarding Specialist	Role	The Onboarding Specialist gets each new Customer to first value, doing the setup by hand until the Startup automates it.
One-way Action windows	Control	A one-way Action waits out its delay window, and an Action over its Limit waits for an Approval.
Open source	Play	Open source publishes the SDK and integration layer as open repositories, keeps the hosted Product paid, and answers every issue within 48 hours.
Opening	Noun	An Opening is a Startup’s computed need for a Human in a Role: its kind, its reason, and the Hypothesis a hire must prove.
Operating Report	Capability	The Operating Report shows a week of the Startup: Actions by who looked, approvals asked and answered, standards missed and work no seat holds.
Operations Lead	Role	The Operations Lead runs the Startup’s week: it runs the Monday Role review, coordinates incidents, and requests Decisions from the Founder.
Operations Manual	Capability	The Operations Manual renders a Startup’s Teams, Role contracts, Processes and Workflows as one document, kept current from its definition.
Operations Team	Team	The Operations Team runs the Startup day to day: it delivers outcomes, keeps human supply booked, stops abuse, and runs the Monday Role review.
Opinion	Evidence grade	Opinion is an Evidence grade: what outside people think, which weighs zero.
Order	Noun	An Order is a Customer’s commitment to buy one or more Offers once, moving from placed to paid, fulfilled, and closed.
Order.cancel	Verb	Cancel ends an Order before fulfillment and returns any payment in full.
Order.confirm	Verb	Confirm records the Customer’s sign-off on delivered work, which closes the Order and earns the Startup its fee.
Order.deliver	Verb	Deliver hands the finished work of a Service Order to its Customer and opens the acceptance window.
Order.dispute	Verb	Dispute contests a delivered Order under its Outcome Contract and starts the remedy the contract names.
Order.fulfill	Verb	Fulfill grants what an Order bought: Entitlements for software and data, a shipment for goods.
Order.pay	Verb	Pay settles an Order’s amount through the Startup’s payment account and posts the matching Entries.
Order.place	Verb	Place commits a Customer to buy an Offer once and records the Offer Version and price at that moment.
Order.refund	Verb	Refund returns all or part of an Order’s payment to the Customer and posts the reversing Entries.
Order.revise	Verb	Revise sends delivered lines back for one counted revision, with the changes the Customer asks for.
Order.screen	Verb	Screen scores an Order’s payment before it is charged and allows, authenticates, holds or blocks it by the Startup’s risk Policy.
Order.start	Verb	Start checks a Service Order’s inputs against its brief, then moves it from intake to working and starts its deadline.
Organic share	Metric	Organic share is the share of new outside Customers whose first touch was not paid.
Organic social	Play	Organic social turns facts a Startup already has into posts on Handles an agent may hold, and into drafts a Human posts everywhere else.
Organic visits	Metric	Organic visits counts the Visits a Startup’s Pages get each week from unpaid search and answer engines.
Organization	Noun	An Organization is an outside party as one Startup knows it, keyed by its domain, such as an employer or a vendor.
Organization.merge	Verb	Merge joins a duplicate Organization into another, keeping every Contact, Deal and Event on the one that remains.
Outbound	Process	Outbound reaches Prospects who match the ICP, each with a recorded basis for contact, within the touch Limit.
Outbound calling	Play	Outbound calling phones local and small Organizations, with a voice Agent where Consent is recorded and a Human wherever the Phone floor row puts one.
Outbound sequence	Workflow	Outbound sequence reaches Prospects who match the ICP, honoring every Suppression, and routes every reply.
Outcome confirmation	Control	Every Order’s outcome is confirmed before it is billed, and a missed outcome is redone once.
Outcome Contract	Noun	An Outcome Contract is the terms on an Offer that warrant a Service’s result: done, acceptance, assurance, remedy, and earnings.
Outlook	Venue	Outlook is a email Venue.
Outside accounts	Capability	Outside accounts register the Company on platforms that verify businesses: app stores, ad networks, marketplaces and directories.
Outside paid Orders	Metric	Outside paid Orders counts paid Orders from outside Customers in the window, net of refunds.
Outside paying Customers	Metric	Outside paying Customers counts distinct outside Customers with at least one paid, unrefunded Order in the window.
Outside revenue	Metric	Outside revenue is revenue from Customers who share no owner, Studio account, Agreement or sibling chain with the Startup.
Owned following	Play	Owned following grows a niche newsletter, community and shared accounts in a Studio media Startup and lends its slots to siblings by expected value.
Owned newsletter	Play	Owned newsletter grows a subscribed list with one fact and one Offer per issue, and suppresses subscribers silent for 90 days.

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