Video ladder
Video ladder renders fact-bound video in every format, screens each cut on organic posts, and promotes only winners to paid Ads.
Video ladder renders fact-bound Video in every format and screens each cut on organic posts. Only winners climb to paid Ads.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $0 |
| Minimum effective budget | $0 a month |
| Monthly spend | Yields |
|---|---|
| $0 | Rendered cuts posted on shared and dedicated accounts, scored on hold rate. |
| $1,000 | The winning cut promoted on Facebook and Instagram above the minimum budget. |
| $10,000 | Promotion on TikTok and YouTube with fresh variants as the winner fatigues. |
How it runs
One brief compiles to vertical, horizontal with chapters, square and six-second formats, and every on-screen claim names its fact. Rung 0 posts on the Studio’s shared accounts and rung 1 on dedicated accounts. Rung 2 promotes the winner at or above the minimum budget, and voice cloning never runs on its own.
Processes
Runs as Experimentation, accountable to the Marketing Team.
Also sold as a Service: Demand generation.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | Organic share |
| Motions | b2c, b2b |
| Venues | YouTube, Instagram, TikTok, LinkedIn, X, Facebook |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | Cuts screened on organic posts earn more organic first touches than cuts promoted unscreened. |
| Measure | Organic share over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup selling a language-tutor app renders 12 cuts from one brief. The cut that opens on a mispronounced word holds viewers for three seconds 40 percent more often than the median. It alone gets $1,000 on Instagram.