Smoke test
Smoke test puts an Offer up at its real Price before it delivers and counts who tries to accept it.
Smoke test puts an Offer up at its real Price before it delivers, and counts who tries to accept it. An attempt to pay is Evidence; a compliment is not.
Ratings
None.
Budget
None.
How it runs
The Page states the Offer, the Price and the delivery date. Each attempt is refunded at once or held as a reservation with Consent. The Studio runs it on Startups in Idea or Building whose Offers have no Customers.
Processes
Runs as Experimentation, accountable to the Marketing Team.
Fits
Loop
| Step | Value |
|---|---|
| Hypothesis | Enough ICP members try to accept the Offer at its real Price to clear the Building entry check. |
| Measure | Committed ICP members over 7d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A Startup drafting a lease-renewal agent for property managers posts the Offer at $49 a month. In two weeks 31 managers click pay, against a pass mark of 20, and the Startup starts building.