Creator ads
Creator ads promote a creator’s winning post as a paid Ad under partnership rights, at or above the minimum effective budget.
Creator ads promote a creator’s winning post as a paid Ad under partnership rights. The post already proved its hook with the creator’s audience, so spend scales a known winner.
Ratings
| Dimension | Rating | Reads |
|---|---|---|
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |
Budget
| Property | Value |
|---|---|
| Tier | $1k |
| Minimum effective budget | $600 a month |
| Monthly spend | Yields |
|---|---|
| $600 | One winning creator post promoted on Facebook and Instagram. |
| $10,000 | Several creator posts across placements, refreshed as each fatigues. |
How it runs
A post qualifies when its hold rate beats the median for its cell. Rights are granted under a Mandate scoped to the post and the placements, and launches and raises wait their delay window.
Processes
Runs as Experimentation, accountable to the Marketing Team.
Fits
| Fits | Value |
|---|---|
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | Acquisition payback |
| Motions | b2c |
| Venues | Instagram, Facebook, TikTok |
| States | Live, Repeatable, Scale |
Loop
| Step | Value |
|---|---|
| Hypothesis | A creator’s winning post run as a paid Ad pays back faster than an Ad the Startup made itself. |
| Measure | Acquisition payback over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |
Example
A skincare creator’s 40-second review of a Startup’s dropship sunscreen holds viewers twice as long as the store’s own ads. Promoted at $600 on Instagram, it brings Orders at $14 each.